C&I Dailies | Week 8
On-Set with C&I Studios
We Film for the Audience
We design all our branding campaigns to reach our client’s target audiences first. Attracting valuable consumers is far more significant than reaching cheap customers or a broader audience (Yes, there is a difference).
This holds especially true during the initial steps of any marketing initiative. Success in digital lifestyle marketing requires a multi-media approach, of which video production is integral. According to statista.com 85 percent of U.S. internet users watched online video content on any device as of January 2018.
That’s why they’re on the forefront of our brand marketing strategy… or, rather, the front lines.
Once our brands win over a core, dedicated audience we can reach the curious customers with ease. And after that, it’s on to securing every subgroup that follows.
In order for our content to appeal to the right audience… at the right time, our team needs to reach deep into the Psychographics of our client’s target demo’s. It is there we find their happy places. Or the things that resonate with them the most, Then it’s all about painting that picture for our audiences visually.
Video Production in [and out] of Fort Lauderdale
Our team is not anchored to Fort Lauderdale, Florida. In fact, it’s hard to get them to stay here.
We operate out of three locations nationally, all of which are in proximity to three international airports.
So, this gives us the freedom to go wherever our clients need us most. Weekend projects between New York City, New York, Washington, D.C., Seattle, Washington, London, England (you get the point) are part of our routine.
Take this project at Turner Studios in Atlanta, Georgia, for instance.
Our video production team was there and back before the other departments even noticed they were gone.
You will definitely notice our presence.
If you can’t tell, it is kind of hard to ignore us once we’re in the building. We credit the “head-turning” to our good looks. But most of our clients would likely attribute it to our playful nature.
And we’ll admit, yes, we do know how to have a good time on set. It would be a shame if we didn’t though.