# Crew Call: The Tattoo Project [Luke Adams]

> Published: April 6, 2020
> Categories: Commercial &amp; Brand
> Source: https://c-istudios.com/crew-call-the-tattoo-project-with-luke-adams/

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Commercial & Brand


# Crew Call. The Tattoo Project [Luke Adams]


2 min read
![Crew Call: The Tattoo Project [Luke Adams]](https://c-istudios.com/wp-content/uploads/2022/05/cis-post-crew-call-the-tattoo-project-with-luke-adams11.webp)


## A new date. A new promo. Still quarantined


Crew Call: The Tattoo Project was originally scheduled for March 21, 2020. However, the coronavirus events forced us to reschedule. From March 21st, [we pushed the date back to April 18th](https://www.eventbrite.com/e/crew-call-2020-south-floridas-1-creative-production-event-tickets-94671824977?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=escb&utm-source=cp&utm-term=listing). We're staying optimistic, but with no foreseeable end in sight, we may have to move our date yet again.


It's only natural that a new date should be accompanied by new promotional material. So, we harnessed the creative energy from [our promotional shoot with Jaquelyn Puma](https://c-istudios.com/crew-call-the-tattoo-project/) -- a local model and tattoo artist with [Borrowed Time Tattoos](https://www.instagram.com/borrowed.time.tattoo/?hl=en) in Fort Lauderdale -- and reenvisioned Crew Call: the Tattoo Project with a male model.


Luke Adams was a perfect fit for this production. In a way, his mannerisms summarize how everyone in the world is feeling right about now... a little fed up, a little isolated... trapped in their thoughts. Yeah, we can relate.


We're living in a boring dystopia right now and most of us can't wait to get out of the house and socialize again. It's only been 4 weeks of quarantine. How many more we'll be forced to endure, we cannot say. But at least we have Crew Call: The Tattoo Project to look forward to once life returns to a state of normalcy.


We hope this promotion makes you want to get of the house; we hope this excites you for what's to come. We're all in this together. We just have to wait it out.


## About the Artist | Luke Adams


Luke Adams is not a professional model. [He is a tattoo artist](https://www.instagram.com/lukepukeink/?hl=en) with True Love Tattoo in Fort Lauderdale. But his style was perfect for what we were going for, so we invited him over to the studio to film this promotion.


No matter the production, what matters most to us is that the people we work with meet our expectations for the role we are casting. This goes far, far beyond how they look. Personality... demeanor... swagger. Those are what's important. We could care less if you're black, white, fat, skinny, gay, straight, short, tall, sexy or average. If you bring the personality and immerse yourself in your role, then we're going to create something beautiful together.


Despite being an amateur, Luke Adams brought the personality we envisioned when casting this role. Even better than that, he showed up ready to work. And, you know what, we really appreciate that. All too often, we work with professionals who put their time and their needs before anyone else's. Yes... people do that. So, collaborating with someone who was both considerate, professional, and in character was a great treat for us.


## Stay in the know


We'll keep you guys updated on the status of Crew Call: The Tattoo Project currently scheduled for April 18th. Follow us on social if you don't do so already. If plans change, you'll be the first to know.


## Work with C&I Studios


If you are planning a project like this, our team can take it from concept to final delivery. Explore our [video production services](https://c-istudios.com/video-production-services/), browse [our work](https://c-istudios.com/our-work/) to see how we tell brand stories, and [get in touch](https://c-istudios.com/contact/) when you are ready to start.


Originally published April 6, 2020

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*This content is from [C&I Studios](https://c-istudios.com), a full-service production company.*