BTS Haute House Shoot
Video production marketing for Theorie and Sedu
The advantage of having locations in South Florida, New York City, and Los Angeles means we can choose the best possible setting for the videos we create for brands. This is especially important because certain brands have an inherent personality. Regardless of the language they use or the way they interact with consumers, this inherent personality is always prevalent. Haute House is one such brand.
When we started working with Haute House, we knew that their brand belonged in New York City. So, that is where we filmed their signature video. You can check it out on our portfolio.
Their lead video encapsulates the two primary brand pillars that Theorie — a Haute House brand — projects: grace and beauty.
We didn’t stop in New York, however, because beauty has no bounds… That and Haute House maintains an international presence. So, we also filmed in Fort Lauderdale to connect their audiences and build community.
The initial videos we created for Haute House brands Theorie and Sedu introduce the lifestyle associates with their brands. But that was only half of the production volume we produced for them. We also created video tutorials on best practices and a very detailed menu of additional media and marketing content. Everything is on our portfolio page (linked above).