-- an all-purpose and versatile men's and women's clothing brand --
Inside the Production with C&I Studios’ team of media creators
We often talk about the challenges we overcome to deliver on a stellar final product for our clients. But that just doesn’t seem right when talking about California Cowboys’ video commercial.
Not only was this production extremely pleasant to work on — come on, who wouldn’t want to work with two gorgeous and laid back models? — but it went off without a hitch… Well, practically without a hitch.
When we started mastering the commercial in post-production, we noticed that something was visible in the footage shouldn’t have been! What to do, what to do. There’s always the option of reshooting the scene, but that requires rehiring models, rebooking locations, and praying for an identical day, which if you know Fort Lauderdale weather, it can be erratic. Yes, there is always the option of doing all of that. But at the end of the day, guess who has to front the bill… yeah.
We’ve been in similar situations before and had to take the hard road, which hits even harder on the budget. Over time, as more mistakes were made and our skills improved, we learned some dope tricks of the trade, like seamlessly editing an object out of a video!
Check out Episode 10 of The Dailies to see how amazing the final version of the California Cowboys commercial came out thanks to a small dose of post-production magic.