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SEASON 2
EPISODE 10

California Cowboys

TV-MA | 3 min

-- an all-purpose and versatile men's and women's clothing brand --

Inside the Production with C&I Studios’ team of media creators

We often talk about the challenges we overcome to deliver on a stellar final product for our clients. But that just doesn’t seem right when talking about California Cowboys’ video commercial.

Not only was this production extremely pleasant to work on — come on, who wouldn’t want to work with two gorgeous and laid back models? — but it went off without a hitch… Well, practically without a hitch.

When we started mastering the commercial in post-production, we noticed that something was visible in the footage shouldn’t have been! What to do, what to do. There’s always the option of reshooting the scene, but that requires rehiring models, rebooking locations, and praying for an identical day, which if you know Fort Lauderdale weather, it can be erratic. Yes, there is always the option of doing all of that. But at the end of the day, guess who has to front the bill… yeah.

We’ve been in similar situations before and had to take the hard road, which hits even harder on the budget. Over time, as more mistakes were made and our skills improved, we learned some dope tricks of the trade, like seamlessly editing an object out of a video!

Check out Episode 10 of The Dailies to see how amazing the final version of the California Cowboys commercial came out thanks to a small dose of post-production magic.

The Dailies Season 2 Episode 2 with California Cowboys Two long blond haired women sitting on a patio couch with one wearing a navy blue bathrobe making a selfie with the other wearing a yellow bikini looking on.
The Dailies Season 2 Episode 2 with California Cowboys Aerial view of people in a pool
The Dailies Season 2 Episode 2 with California Cowboys Two long blond haired women in bikinis talking while standing in a pool. There are other people nearby.
The Dailies Season 2 Episode 2 with California Cowboys Two long blond haired women in bikinis wearing shades smiling at each other with one holding a small envelope and the other holding two small cards
The Dailies Season 2 Episode 2 with California Cowboys View from behind of two long blond haired women walking on a patio surrounded by patio furniture with one holding a navy blue bathrobe and the other wearing a yellow bikini and thong.
The Dailies Season 2 Episode 2 with California Two long blond haired women walking on a patio surrounded by patio furniture with one wearing a navy blue bathrobe with the other wearing a yellow bikini.
The Dailies Season 2 Episode 2 with California Cowboys Two long blond haired women sitting on a patio couch with one wearing a navy blue bathrobe showing a drink with the other wearing a yellow bikini looking on. There is a six pack of grapefruit shady sitting on the table near them.
The Dailies Season 2 Episode 2 with California Cowboys Two women in bikinis standing on a ledge by a pool
The Dailies Season 2 Episode 2 with California Cowboys Two long blond haired women in bikinis talking while standing in a pool
The Dailies Season 2 Episode 2 with California Cowboys Woman with long blond hair wearing a white and navy blue bathrobe by a pool
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