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EPISODE 3

The OneUnited Bank Commercial

Bank Black!

When OneUnited Bank hired us to create the video advertisement introducing their new bank check card, we knew we had to create an original soundtrack specifically for this commercial.

OneUnited Bank came to us because of our proficiency in storytelling. We are experts at using narratives to sell and that is exactly what they wanted to do here. They did not want their new commercial to look or feel like an ad. They wanted a short story that would portray the power of black culture in America and how OneUnited Bank caters to that better than any other business in banking.

The story we crafted was one of legacy.

The story dips between the past and the present. It opens with a young girl running from an angry mob (a collection of her fears and societal prejudice). Simultaneously, a young black adult is being denied a bank card. He is feeling a similar sense of defeat as the little girl. Unannounced to the audience, the young black man crosses paths with the young black girl, though she is a wildly successful adult at this time. This connection doesn’t become apparent until the end of the video. And that is the power of it. Once the audience learns that the successful businesswoman is indeed the child who stood up to her fears sum 30 years ago, they feel motivated. They want to channel the same power she exhibited and the only way they know how to do that is by banking with OneUnited Bank. That is the sell. That is why this commercial ad is so successful. Through storytelling, we allow the audience to come up with their own call to action.

The Song

To appeal to our demographic, we created a dope soundtrack for this video. It’s tribal and powerful. It has an essence of legacy and a foot towards the future. It is completely original and because of that, this commercial has a greater emotional connection with our audience. It’s also quite catchy.

Go to our portfolio on the OneUnited Bank commercial to watch the video and listen to the song. Who knows…maybe when it’s all said and done, you’ll decide to Bank Black! 

IU C&I Studios Portfolio OneUnited BTS 6 Advertising Agency in Fort Lauderdale Group of people running in front of a box car with a video cameraman amongst them
IU C&I Studios Portfolio OneUnited BTS 5 Advertising Agency in Fort Lauderdale Group of people running in front of a box car with a video cameraman amongst them.
IU C&I Studios Portfolio OneUnited BTS 11 Video Production Fort Lauderdale Group of people running with a video cameraman amongst them
IU C&I Studios Portfolio OneUnited BTS 12 Advertising Agency in Fort Lauderdale Closeup of video cameraman adjusting video equipment
IU C&I Studios Portfolio OneUnited BTS 13 Video Production Fort Lauderdale Closeup of video production crew
IU C&I Studios Portfolio and Page OneUnited BTS 14 Advertising Agency in Fort Lauderdale Video cameraman taking video with assistant behind him
IU C&I Studios Portfolio OneUnited BTS 1 Advertising Agency in Fort Lauderdale African American man talking to a group of people
IU C&I Studios Portfolio OneUnited BTS 2 OneUnited BTS 2 Advertising Agency in Fort Lauderdale Group of people in front of a mural
IU C&I Studios Portfolio OneUnited BTS 3 Advertising Agency in Fort Lauderdale Group of people in front of a mural
IU C&I Studios Portfolio OneUnited BTS 10 Advertising Agency in Fort Lauderdale Group of people running with a video cameraman amongst them.
IU C&I Studios Portfolio OneUnited BTS 19 Advertising Agency in Fort Lauderdale Group of protesters being filmed by video cameraman
IU C&I Studios Portfolio and page OneUnited BTS 20 Storytelling Videos Group of protesters being filmed by video cameraman
IU C&I Studios Portfolio OneUnited BTS 18 Advertising Agency in Fort Lauderdale Group of protesters with one holding placards
IU C&I Studios Portfolio OneUnited BTS 29 Advertising Agency in Fort Lauderdale CI Studios staff member smiles next to video cameraman
IU C&I Studios Portfolio OneUnited BTS 28 Advertising Agency in Fort Lauderdale CI Studios staff member smiles standing next to video cameraman
IU C&I Studios Portfolio and Page OneUnited BTS 30 Advertising Agency in Fort Lauderdale Video cameraman filming a group of people
IU C&I Studios Portfolio OneUnited BTS 15 Advertising Agency in Fort Lauderdale Video cameraman using video equipment
IU C&I Studios Portfolio OneUnited BTS 27 Advertising Agency in Fort Lauderdale CI Studios staff member smiles at video cameraman
IU C&I Studios Portfolio OneUnited BTS 26 Advertising Agency in Fort Lauderdale Protester being filmed by video cameraman sitting on the ground with group of people behind him
IU C&I Studios Portfolio and Page OneUnited BTS 25 Advertising Agency in Fort Lauderdale View from behind of protester being filmed by video cameraman laying on the ground
IU C&I Studios Portfolio OneUnited BTS 23 Advertising Agency in Fort Lauderdale Protester laying on the ground
IU C&I Studios Portfolio OneUnited BTS 22 Advertising Agency in Fort Lauderdale Closeup of protester being filmed by video cameraman laying on the ground
IU C&I Studios Portfolio OneUnited BTS 21 Advertising Agency in Fort Lauderdale Protester being filmed by video cameraman laying on the ground
IU C&I Studios Portfolio OneUnited BTS 34 Advertising Agency in Fort Lauderdale Group of protestors holding placards being filmed by video cameraman
IU C&I Studios Portfolio OneUnited BTS 33 Advertising Agency in Fort Lauderdale Group of protesters holding placards being filmed by a video cameraman
IU C&I Studios Portfolio OneUnited BTS 38 Advertising Agency in Fort Lauderdale Group of protesters on display on a monitor
IU C&I Studios Portfolio OneUnited BTS 42 Advertising Agency in Fort Lauderdale Group of protesters being filmed by video cameraman
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