THE UNCREATIVE SHOP
The X that represents the Uncreative Shop is Latin for creatio ex nihilo, which means “creation out of nothing.”
This idea that creation does not need a starting point nor a purpose has guided our artistic pursuits our entire lives. Since we first picked up a pen and scribbled our ideas on paper, we were driven by a single calling: to present our worldview through art. We didn’t know that our attachment to art and creativity would one day define our careers. We didn’t know that. How could we?
When we started the Uncreative Shop, we did so simply to create something meaningful out of nothing. We had no idea where it would lead but we followed this passion nonetheless. And in time, the Uncreative Shop evolved. It has changed personalities over time, taking on a meaning of its own; meaning we did not first intend, and that was beautiful so we let it evolve organically.
Today, The Uncreative Shop is the hallmark style of creative professionals. Our brand is rebellious in nature, calling for artists of all disciplines to revolt against the status quo and follow their passions. That is where we stand.
This is the story of our brand… well, one chapter — the newest one and the one that matters most. Watch The Dailies then visit The Uncreative Shop and join the movement.