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SEASON 2
EPISODE 4

THE UNCREATIVE SHOP

TV-14 | 5 min

The X that represents the Uncreative Shop is Latin for creatio ex nihilo, which means “creation out of nothing.”

This idea that creation does not need a starting point nor a purpose has guided our artistic pursuits our entire lives. Since we first picked up a pen and scribbled our ideas on paper, we were driven by a single calling: to present our worldview through art. We didn’t know that our attachment to art and creativity would one day define our careers. We didn’t know that. How could we?

When we started the Uncreative Shop, we did so simply to create something meaningful out of nothing. We had no idea where it would lead but we followed this passion nonetheless. And in time, the Uncreative Shop evolved. It has changed personalities over time, taking on a meaning of its own; meaning we did not first intend, and that was beautiful so we let it evolve organically.

Today, The Uncreative Shop is the hallmark style of creative professionals. Our brand is rebellious in nature, calling for artists of all disciplines to revolt against the status quo and follow their passions. That is where we stand.

This is the story of our brand… well, one chapter — the newest one and the one that matters most. Watch The Dailies then visit The Uncreative Shop and join the movement.

Uncreative Shiop The Art of Film Editing closeup of software on a computer
Uncreative Shiop The Art of Film Editing closeup of software on a computer
Uncreative Shiop The Art of Film Editing closeup of software on a computer
The Dailies Episode 4 the Making of Uncreative Shop and Merchandise Closeup of person wearing Uncreative black sweatshirt looking off to the side
The Dailies Episode 4 the Making of Uncreative Shop and Merchandise with male and female models getting ready for a shoot with crew members nearby
The Dailies Episode 4 the Making of Uncreative Shop and Merchandise with man wearing a black mask working with equipment in Pylon Press Screen Printing Shop
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of someone working on laptop
The Dailies Episode 4 the Making of Uncreative Shop and Merchandise with man wearing a black mask working with equipment in Pylon Press Screen Printing Shop
The Dailies Episode 4 the Making of Uncreative Shop and Merchandise with closeup of woman looking up getting makeup applied near her eye
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Model being filmed
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of woman wearing black Uncreative sweatshirt
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of tattooed woman wearing black Uncreative top posing for camera with arms over her head
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Woman with fizzy hair wearing a cut of white Uncreative sweatshirt and black thong posing for the camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of woman with short white hair wearing black pants and beige jacket posing for long haired woman taking pictures with a camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of a white Uncreative sweatshirt on display
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of African American male wearing a white Uncreative sweatshirt posing for the camera looking off to the side with eyes closed putting the hood up
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of woman with short black hair wearing a black Uncreative sweatshirt and jeans posing for camera looking down
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of woman with long blond hair working with Uncreative crop top in walk in closet
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of white Uncreative top
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of woman with long blond hair looking over her shoulder wearing a black Uncreative t shirt showing the Uncreative logo posing for the camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Joshua Miller wearing black cap adjusting outfit worn by male model while female model looks on in semidarkness
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of woman with short black hair wearing an Uncreative black cap posing for camera looking down
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Female crew member adjusting white Uncreative cropped sweatshirt on a female model
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Three woman walking down a hallway
The Dailies Episode 4 The Making of Uncreative Merchandise Shop with side profile of male and female models wearing Uncreative tops posing for the camera smiling in semidarkness
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of a male model looking down wearing a black Uncreative cap
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile closeup of female makeup artist wearing Always Look Good top applying makeup on a model with black curly hair while another crew member using phone camera looks on
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Female model posing wearing white cropped Uncreative sweatshirt and olive green thong standing on a beach by water
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile closeup of female model with short white hair wearing glasses, chains and black Uncreative sweatshirt posing for the camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Male and female models on television display with crew members nearby
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Male and female models wearing black and white Uncreative sweatshirts posing for the camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Side profile of female model wearing black cropped t shirt and red pants crossing a street
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of makeup artist applying makeup to a model with short white hair
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of model wearing black Uncreative top and dreadlocks posing for the camera looking off to the side
The Dailies Episode 4 The Making of Uncreative Merchandise Shop View from behind of makeup artist applying makeup to a female model while another female model looks on
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of female model wearing black Uncreative top posing for the camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of video camera
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of hand on a hip of woman wearing a white Uncreative t shirt
The Dailies Episode 4 The Making of Uncreative Merchandise Shop Closeup of three female and one male model getting ready for a shoot with a crew member looking on
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