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Dailies: Urban Athletics NYC

The nature of our work leaves us with hours and hours of material that never gets to see the light of day. In that same vein, it allows us the pleasure of making the likes of Eckhart Tolle proud and allows us the hyperawareness of living in the moment. In having permanent access to a camera in most situations, it’s more often than not that we see little moments that capture our fancy that might otherwise go unnoticed. Tiny lapses of time that we think are worth highlighting. Thats where our Dailies began. Our goal is to highlight these moments in order to gain a higher appreciation for the details that make our day so special.

This daily was shot as part of a shoot we were commissioned to do for Urban Athletics NYC. With over twenty years of field experience, Urban Athletics NYC stands as the only family owned specialty running show store in the city. With a team of experts led by store owner Jerry Macari, Urban Athletics aims to provide you with the latest and most advanced information regarding the most important accessories when it comes to your workout. Jerry is a former New York Road Runners Club “Master Runner of the Year” and a US Track and Field Certified Coach. Urban Athletics strives to provide you with more than apparel and products, they offer a support system to help achieve your goals. This video is a behind the scenes look into an advertising shoot we did for Urban Athletics.


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