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The Purpose

HauteHouse came to us to rebuild & consolidate the lifestyle marketing of two of their brands:

 

Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.

 

Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.

 

In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”

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