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Andrew Gillum
The Purpose

HauteHouse came to us to rebuild & consolidate the lifestyle marketing of two of their brands:


Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.


Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.


In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”


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