The Joy of Coke Advertising Campaign

If we asked you what your earliest memory of drinking a coke was, you’d probably have a pretty good story. Coke.

has been in and around so much of our lives that we had a dream of doing a commercial for them. That dream came true a few years ago when we created this ad.

The story is based on a true tale from Josh’s life. It’s meant to inspire you and bring back your childhood. We had a blast creating this one. It lives so near and dear to our hearts that even with the few complications we encountered, no moment was empty of fun. It was raining when we started filming, so it was tough keeping the cameras dry and Corey even got shocked from a light but at the end of the day, working with the kids was really fun. Film-making is always best when it is done as a team, and we were really excited to produce this spot, so the fun came effortlessly.

Joy comes from so many different things in life, and we think that the simple joy that comes from cracking open a bottle of Coke is pretty universal. Next time you find yourself with a glass Coke bottle, make yourself a bottle rocket and think of us.

ClientThe Coca-Cola CompanyDeliverablesPre/Post Production, Concept, Audio Engineering/Production, Video/Film ProductionHardwareRED One, Red Power Pack, Rokinon Lens Kit: 50mm, 35mm, 85mm, 24mm, Stinger, China Ball Lighting, Kino Flo Celeb, Nikon D4s, Sigma 50mm 1.4 Art Series, Profoto B1, Profoto OCF Softbox, Photix Speedlight, C-Stand, Think Tank, Cartoni Tripod, Manfrotto Tripod, Pelican Cases, ReflectorsSoftwareDavinci Resolve, Final Cut Pro, Film