The internet has revolutionized the way the world does business. It has transformed every step of the buying process from the moment a consumer identifies a problem to the point that money changes hands.
It’s no surprise then that marketers are increasingly thinking digital.
Google and other search engines are the most used tools guiding consumers through their buying journey. They identify a problem, type it into google, and are lead through the whole process from there.
Let’s say you’re a retailer of aircraft parts.
There’s one magazine that 80% of commercial and private aviators open when they need to find out what parts they need and where to buy them.
If it featured your competitors in every issue and not you, how much money would that be costing you?
Google is that publication but across all industries. You need to be as close to the front page of it as you can.
In an age where anybody can start a business with a laptop and a vision, it’s more important than ever to stand out. You’ve got the dream, you’ve put in the hard work, and you give your customers the best experience possible when they do business with you.
For you to achieve growth, we need to bring that experience to a broader audience. We need to show you off to your best potential customers and show them that you have what they are searching for. That brings us to SEO.
It’s a fancy way of saying getting your website to the front pages of Google and other search platforms. Executing it is not an art, not a science – but something in between.
Google as a product has one goal: to provide its users with the most relevant results for their searches. Dominating the rankings is a matter of tailoring your content, messaging, and technical elements to line up with those searches.
It’s a combination of strong marketing fundamentals and an intimate knowledge of the way Google indexes and ranks content.
Google uses a complex and very secretive algorithm to crawl web content and rank it for a number of search keywords. This algorithm is continuously updated to improve user experience, and staying on the right track can sometimes feel like skipping down the yellow brick road.
We help businesses take command of their online visibility through a combination of thorough research and creative marketing. Our SEO experts stay on the cutting edge of search technology, and our creative teams find unique ways not just to be relevant – but do it with style. Here’s how we do it:
Content & Copy
Keeping in mind that Google’s mission is to provide users with the best content, we need to craft an engaging and authoritative experience for your site’s visitors. Without high-quality content, any SEO campaign is a house of cards that falls apart with one algorithm update or one competitor adding a new page.
We’ll tailor-make a content strategy that speaks to your market and gives them compelling reasons to choose to do business with you. Professional writers will craft your message into something that appeals to both man and machine. With a unique knowledge of SEO practices and conversion-focused copy that grabs readers’ attention, you’ve got a solid foundation for a successful campaign.
Another critical element of a successful SEO campaign takes place behind the scenes. By optimizing your website’s performance, speed, architecture, and more we’ll create a platform that provides the best experience for both your visitors and Google’s crawlers.
Social Media Marketing
Marketing through all the social platforms gets your customers spreading the word. We’ve got good content, a beautiful website, and we’re connecting with people every day. All that’s left is to get them talking about it.
It also plays a significant role in your search rankings. You better believe Google is paying attention to what’s going on on social media! The more people talking about and sharing your content, the more relevant you look to search engines.
There’s a lot more that goes into it, but these are the fundamentals that we will use to craft a comprehensive campaign to increase a brand’s visibility. From there, we can build on that campaign and start expanding into new markets.
Taking your marketing efforts to the web has unique benefits over traditional strategies.
- Actionable Data. With a suite of tools on your website to track user metrics, search engine optimization provides valuable data that you can use to shape your campaigns going forward. Are you sending the right message? Are you drawing in the right people? It doesn’t have to be a guessing game.
- Targeted Traffic. An SEO campaign is tailor-made to reach your audience. In other words, it makes you visible to people who are already looking for you. By ranking your website for the most relevant keywords in your industry, you can grab the attention of the people who are the most receptive to your message.
- More Sales. More traffic- specifically, high-quality search traffic leads to more responses, more phone calls, and more sales. With the power to sell yourself, you will start achieving amazing growth and get your message to more people.