Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.
Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.
This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.
The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.
Programmatic Display Advertising is everything a digital marketer needs to grow its brand and reach its audience - targeted, multi-channeled, and automated.
Video is a popular and effective digital marketing tool to connect a brand with its target audience. You can indeed create your own video content, and you can do it right from your phone
Video has now become an essential channel for marketers. Over 5 billion videos are watched on YouTube daily. A great marketing video tells a concise and cohesive story
GoPros are small, affordable, and simple to use. When we think of good underwater filming, we have images of expensive equipment and highly skilled videographers
Video is critical to your marketing efforts. It is possible to create a great professional video representing your brand well on a budget by doing it yourself or working with an agency
If you have not integrated connected TV (or CTV) into your marketing mix, you are behind the power curve. Connected TV is taken over the digital advertising world
Connected TVs (or CTVs) are simply televisions that have access to the internet and can load or stream digital content. Connected TV video ads or CTV ads are a part of just about any good marketing mix today
Cross-device marketing takes advantage of the many methods of device identification per person available and allows for real-time analytics and targeting
Website design and SEO strategy go together and can seamlessly drive more of the right traffic back to your website. Some basics are mandatory for an SEO friendly website.
[Estimated Read Time: 3 Min, 30 Sec] We shoot original photography because we take pride in our work. Like Leo Burnet said, “Curiosity about life in all its aspects, I think, is still the secret of great creative people.”
[Estimated Read Time: 3 Minutes] Community engagement through event planning has become a cornerstone of the C&I Studios experience. That’s one of the reasons we partnered with A2 Events. Our relationships with neighboring businesses, and our bond with the artists and people who come alongside us to further our shared mission is one of our strongest connections to the community.
Owning a business is hard. You feel like you are constantly spinning plates, unable to keep up with everything from development to finances to marketing.
Laguna Blends Inc. a network marketing company, announces that it has retained the digital marketing expertise of ArDoMi Media Group and C&I Studios to increase market awareness of the Company’s line of functional beverages made from high-quality hemp protein.