We decided early on that we wanted to work with RED Digital Cinema Cameras. And that decision has guided us since…

You see, we do a lot of work in a lot of different industries. The relationships we’ve pursued and nurtured over the years have always powered our creative pursuits — you know, all that stuff you see on the Uncreative Blog. Without the client work — the music videos, company profiles, live broadcasts, television ads — we wouldn’t be able to pursue all of the creative projects that we produce regularly; the projects that feed the soul!

The way we see it, working with RED fulfills a few needs…

1. It helps elevate our work to the standard we live by! This amazing tech really powers us to push the boundaries of our creativity. And our clients love us for that.

2. Using RED every day keeps our ambitions aimed in the right direction. In addition to the client work we create, we are an independent film and television studio. We write, direct, and produce tv series and films through C&I Films. Working with RED Digital Cinema (emphasis on Cinema) is a daily reminder that we were put on this earth to create amazing art; to use our perspective, our voice, and this medium to share new ways of seeing the world.

RED, if you’re reading this, thanks for equipping us with the tools to do what we do best.