02 Six Directions
Six ways to
picture equity
Before a single color was locked, we put six distinct routes in front of the client, each a different answer to what equity looks like. Click through the round.
The graphics and brand identity we designed for the Macon-Bibb Equity Hub: logo, color, type, and a complete visual system.
01 The Brief
The Equity Hub unites Macon-Bibb County around the things that actually determine health: housing, education, economic mobility, and care. A mission that big needed a face people could rally behind.
02 Six Directions
Before a single color was locked, we put six distinct routes in front of the client, each a different answer to what equity looks like. Click through the round.
03 The Palette
We tested dozens of colorways before settling on six. Recolor the mark, and copy any value.
The final six
04 The Mark
A logo earns its keep by working everywhere. Switch the stage to see it hold up on light, dark, and full color.
Click to preview the logo on a different background
05 The System
Type, icons, and pattern: the working vocabulary that lets the Hub speak in one voice long after we hand it off.
06 In the World
A brand only earns its keep once it leaves the artboard. We carried the Equity Hub identity into everything the organization puts in front of real people, keeping the mosaic, the palette, and the type consistent across every touchpoint, from a social presence that reads unmistakably like the Hub to printed stationery and branded merch.
On social, the pattern and warm palette give every post an instant, ownable look even at thumbnail size, and in print the monogram and typography carry the same weight on a business card as they do on a banner. Every piece pulls from the same system, so the Hub looks like itself the moment it shows up anywhere.
We packaged the entire identity into a complete brand guidelines book, so anyone can use it correctly long after we hand it off. Logo usage, the full color palette with Pantone values, type, the icon set, and the mosaic pattern are all documented in one place.
Every rule is shown, not just told: clear space and minimum sizes for the mark, dos and don'ts for the pattern, and real examples of the system in use so the guidance never feels abstract.
The palette section pairs each color with its Pantone, CMYK, RGB, and HEX values, so the Hub stays exactly on brand whether it is printed on a banner or posted to a feed.
It keeps the Hub speaking in one voice, whether we are in the room or not, and gives every future partner a single source of truth to build from.
We build identities that carry the weight of what you're actually trying to do.