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C&I Studios Blog 7 Key Elements of an Explainer Video

If you’re thinking about creating an explainer video for your business, there are a few key elements that you’ll need to make sure it’s successful. Explainer videos are a great way to spread information about different products and services and introduce new concepts to potential customers. However, in order for them to be effective, explainer videos need to be clear, concise, and engaging.

What is an Explainer Video?

An explainer video is a short, usually animated video that is used to explain a complex concept or idea in a simple and easy-to-understand way. They are often used by businesses as a way to explain what they do, how their product or service works, or to introduce a new concept or campaign. They even work great as your company’s Keynotes and Annual Reports!

Explainer videos can be a very effective marketing tool, but only if they are well-made and include the right elements.

This style of video is best shared on YouTube or on your website and can be used as part of a wider social media or digital marketing strategy. By posting them on YouTube, you’re able to share them on many different social media platforms and embed them on your website easily.

When done right, explainer videos are engaging and informative, and they can help increase conversions.

Here are 7 Key Elements of a Successful Explainer Video:

  1. A clear and concise message.

Your explainer video should have one main purpose – to explain what your business does or what your product is. Keep your message clear and to the point, using language that your target audience will understand.

  1. Engaging visuals.

People are visual creatures, so it’s important to make sure that your explainer video is visually engaging. This means using high-quality graphics and animation that capture attention and help to explain your message in an effective way.

  1. A strong script.

The visuals in your explainer video are important, but they won’t mean anything if you don’t have a strong script to go along with them. Make sure that your script is well-written and flows smoothly, so that viewers can easily understand what you’re trying to say.

  1. A professional voice-over.

Your explainer video should be narrated by a professional voice-over artist who can effectively communicate your message. Avoid using a staff member or friend who is not experienced in this area, as it will likely reflect poorly on your business.

  1. Background music.

Background music can help to set the tone of your explainer video and make it more engaging. Choose a piece that fits well with the overall style and feel of your video, and avoid using anything that is too jarring or distracting. Learn “How to Pick the Right Music for Your Video” here.

  1. A call to action.

Your explainer video should end with a strong call to action, telling viewers what you want them to do next. Whether it’s visiting your website, signing up for your mailing list, or making a purchase, make sure that your call to action is clear and concise.

  1. Search engine optimization.

If you want people to be able to find your explainer video online, you’ll need to optimize it for search engines. This means including relevant keywords in the title and description, as well as making sure that your video is hosted on a site that is easily searchable.


By following these tips, you can ensure that your explainer video is successful and achieves your desired results.

Creating an Explainer Video

How can you create a successful explainer video? There are a couple of different routes you can take. You can go the route of hiring experts to help you, or you can produce an explainer video on your own, so long as you have the right tools and resources.

First, let’s talk about how you can hire a professional production company to produce an excellent explainer video that you’ll be proud to share with your audience. C&I Studios is a video production company that can help you create a high-quality explainer video for your business, among many other forms of media.

We can help you with the entire video production process, from early story boarding and concepts all the way through casting and filming to the last bits of post-production and distribution.

Or, if you’re on a budget, you can create your own explainer video.

Luckily, C&I Studios has resources that you can tap into any time that you need assistance! We offer expert help with any step of the video production process. We have a team of animators to create the perfect visuals, or have you work with any of our amazing audio engineers to get the best voice over possible.

Contact us today to learn more about how we can help you produce a top-notch explainer video!

Once you’ve created your explainer video, be sure to share it on your website and social media channels, and embed it in any relevant blog posts or articles. You should also include a call to action at the end of your video, telling viewers what you want them to do next, whether it’s visit your website, sign up for your mailing list, or make a purchase.

By following these tips, you can create a successful explainer video that will help you achieve your desired results. Explainer videos are an excellent way to promote your business and engage with your audience. With the right explainer video, you can take your business to the next level.

Creating an explainer video might seem like a daunting task, but the benefits of having one are definitely worth it. Explainer videos are a great way to explain your product or service, introduce a new concept, or simply engage with your audience. Keep these seven key elements in mind, and you’ll be well on your way to making an explainer video that is both effective and successful.

Contact C&I Studios today to get started on your next explainer video production!

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