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How to Repurpose your Video Content

Creating video content can be time-consuming and tedious. You’ve spent days shooting video footage for different productions, you’ve spent the money on hiring talent and renting the location of the set. It’s a lot of work. But did you know that you can easily repurpose old footage from your previous productions into new marketing content?

Repurposing video content is a great way to get more mileage out of your investment. By reworking old footage into new videos, you can create fresh and engaging content for your marketing efforts without spending too much time or money. It’s not lazy, it’s ingenious!

You can create new videos by compiling footage from different productions, or you can edit old footage to create new and interesting stories. You can also use video content for other marketing purposes, such as website design or social media campaigns.

There are a few ways to repurpose that video content for other projects. Some of them are as easy as reposting, others require a little bit more skill, usually in post-production editing software. Repurposing old video footage is a fantastic use of your resources. You’ll save time and money by not having to host another day of shooting or paying for the talent, and you’ll still be reaching new audiences with the video footage you already had on hand!


First, you can post your video on other social media platforms. For example, if you create a video for Facebook, you can also post it on YouTube and Twitter. This will help to reach a wider audience and get more engagement on content that did well previously.

This is an incredibly simple way of recycling old video content. You don’t have to do anything extra other than copy and paste the link or upload the video itself to the new platform. If something did well on Twitter, it might be a good idea to try it on Instagram to reach a totally different audience demographic.

However, keep in mind that you’ll likely want to tailor the video for each platform. The dimensions and length of videos can vary greatly from site to site. TikTok has a different amount of time alotted than say a video posted on Facebook. So, take some time to make sure your video looks good on all of the channels you’re using.

Editing Videos

If you want to go a step further, you can also edit your old video footage to create new content. This usually takes a bit more work, but it can be worth it if you have a good idea for a new video. You can use editing software to create short videos, social media posts, or even entire new videos. Making minimal changes to old videos that you haven’t posted in a while can really do wonders!

You can also use editing software to improve the quality of your old video footage and repost it! If it’s been a while since you’ve posted it, your new followers will love to see it, and if it’s retouched and made to look new, your older audience will enjoy it, too!

You can also cut them down and use snippets of your videos in other marketing materials. If you have a longer video, you can use short excerpts as part of an email campaign or on your website. There’s no wrong place to post these new video creations.

If you’re not comfortable editing video footage yourself, you can always hire a professional editor to help you out. Companies like us here at C&I Studios have expertise in post-production editing. It’s one of our passions, editing video footage to create something you can be proud to share with your customers and followers.

Reuse Footage in Other Videos

If you have some extra time and want to create a more elaborate video, you can also reuse footage from old videos to create something new. This is a great way to create videos on a tight budget. You’ll already have the footage, and all you’ll need to do is add in some new shots and put it all together.

This approach can be a bit more challenging, but it’s a great way to come up with creative ideas for videos. You can also use this technique to create video series. If you have a few old videos that all follow the same theme, you can edit them together to create a longer video.

You can also create montages or mashups with reused footage. This is a great way to show off your skills as a video editor, and it’s a fun way to engage your audience. There’s nothing that you shouldn’t try! You might be surprised how an editing experiment turns out!

It’s important to remember that just because your video content is old, doesn’t mean it’s not worth using! There are a million and one ways to reuse old video footage. So, don’t be afraid to get creative! Whether you want to create new videos, graphics, or motion graphics, there’s something for everyone.

Adding motion graphics to your videos can help them stand out from the crowd. It also makes them more engaging and exciting to watch.

You can even just change the music to get something new. Music helps to get an emotional response from the viewer and by simply changing the music in the video can invoke a completely different response and vibe.

There’s no limit to how much editing you can do or what you can change. So, get creative and have some fun! Editing software like Adobe Premiere Pro, Final Cut Pro, or Sony Vegas can be used to create short videos, social media posts, or even entire new videos. Making minimal changes to old videos that you haven’t posted in a while can really do wonders!

Or, you can completely “Frankenstein” the old footage together to creating something totally new and different. It can also be used to create a portfolio style video that shows off all of your best work together. You can easily piece together old sections of video footage to create something completely new! If you have two videos that you love, but you don’t want to repost them exactly as they are, editing them together creates a new video that people will be excited to engage with. If you want to create a video that’s totally new, editing software can also be used to piece footage together from different sources.

Take Advantage of C&I Studios’ Lifetime Backup

You might not have realized it, but if you have worked with us before, we have all of your video footage backed up for life!  The footage that we capture is important to us, and to you.  That’s why we hold onto it forever.  One of the best ways to get new content if you have worked with C&I before is to just contact us and see if we can cut together something new from what was captured previously.

Sometimes we can integrate new footage, an interview for example, with clips that we have shot previously in order to create a really dynamic video that shows your company’s growth and consistency of vision over time.

Creating Graphics or Motion Graphics

You can also use old video footage to create graphics or motion graphics. This is a great way to add some extra flair to your videos or social media posts. GIFs are still all the rage. They provide more emotion than an emoji or emoticon, and help you convey your reactions with a little bit of humor. They also show off your skills as a video editor.

This is one of the most creative uses for old footage that you can create. With how often people share gifs and short videos, as long as you make them accessible to all, your motion graphics will spread far and wide! You should always make everything you put out shareable. If people can share, they will spread your content far and wide! (Just make sure to put your company name on it so they come back to your company!)

If you’re not comfortable creating graphics or motion graphics yourself, you can always outsource the work to other companies. There are plenty of great graphic designers and motion graphic artists out there who would be happy to help you out. This is another service that companies like C&I Studios can do for you! We love creating new content, even if that means recycling old footage to create something new and fun and shareable.

In Conclusion…

When it comes to repurposing video content, the sky is the limit! You can post old videos on other social media platforms, edit them to create new content, or reuse footage in other videos. By using these simple techniques, you can breathe new life into old video content and create engaging and exciting video marketing materials.

Repurposing old content is a great way to save time and money. If you have footage that’s no longer relevant, don’t worry! You can still find ways to reuse it. There are a million and one ways to do it, so get creative! Whether you want to create new videos, graphics, or motion graphics, there’s something for everyone. Just take a little time to brainstorm some ideas and get started!

If you’re wanting to get some new content created, or to make your old content feel new, give us a shout! We can’t wait to work with you and your company to create amazing video marketing content together! We make everything easier for you and your company.

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