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360 Video Production

PUT YOUR AUDIENCE INSIDE THE FRAME

360 video production puts the viewer inside the scene — they look wherever they want, and the story has to hold up in every direction. C&I Studios produces 360 and immersive video for virtual tours, events, training, and branded experiences — our Reach 360 project took viewers inside communities in Guatemala, Nicaragua, and Zambia — with the same cinema-grade planning, lighting, and post-production standards behind our conventional work.

STEP INSIDE OUR WORK

These are real 360 films from our Reach 360 project — immersive humanitarian storytelling shot in Guatemala, Nicaragua, and Zambia. Open one and look anywhere: drag on desktop, move your phone on mobile, or drop into a VR headset.

360 video production — Reach 360 Guatemala360°

Guatemala

▶ Step inside — drag or move your phone

360 video production — Reach 360 Nicaragua360°

Nicaragua

▶ Step inside — drag or move your phone

360 video production — Reach 360 Zambia360°

Zambia

▶ Step inside — drag or move your phone

Tap a film to enter it. Look around by dragging — on a phone, just move the device. VR headset supported via the goggles icon.

Loading 360° experience…

WHERE 360 VIDEO EARNS ITS KEEP

VIRTUAL TOURS

Real estate, venues, campuses, and studios — a guided 360 walkthrough lets buyers and bookers experience a space from anywhere, and stays useful for years.

EVENTS & EXPERIENCES

Concerts, activations, and conferences captured immersively — the people who could not be in the room get the next best thing, and sponsors get an asset nobody skips.

TRAINING & SIMULATION

Safety walkdowns, equipment orientation, and situational training in 360 build spatial familiarity that flat video cannot — before anyone sets foot on site.

BRANDED IMMERSIVE CONTENT

Product reveals, behind-the-scenes access, and story-driven 360 pieces for brands that want attention measured in minutes, not seconds.

360 MUSIC VIDEOS

Performance pieces where the fan stands on stage. Paired with our music video production team for concept, lighting, and edit.

VR & HEADSET DELIVERY

Deliverables mastered for YouTube VR, Meta Quest, and web players — correct projection, resolution, and spatial audio for each destination.

PRODUCED LIKE CINEMA, NOT LIKE A GADGET DEMO

Most 360 video fails for one reason: it is shot like a tech demo instead of directed like a film. Our approach starts with blocking — where the viewer stands, what pulls their eye, how the scene unfolds in every direction — then production hides crew and lighting inside a 360-degree frame, and post handles stitching, horizon stabilization, color grading in DaVinci Resolve, spatial audio, and graphics that live inside the scene rather than floating on top of it.

The result plays properly everywhere it ships — headset, phone, or browser — and holds up next to the rest of your brand’s content, because it is made by the same team.

ONE PRODUCTION, EVERY FORMAT

The same Reach 360 production also delivered vertical reels cut for social — proof that one immersive shoot can feed the feed, too. Immersive experience for the website and headsets, 9:16 reels for Instagram and TikTok, all from a single production plan.

COMMON QUESTIONS

360 video production captures a full spherical view of a scene, letting the viewer look in any direction during playback — on a phone, in a browser, or inside a VR headset. It requires different planning than flat video: scene blocking for all directions, hidden lighting and crew, specialized stitching and stabilization in post, and delivery mastered per platform.

Scope drives it, same as conventional production. A single-location virtual tour sits at the lower end; directed immersive pieces with talent, multiple scenes, and spatial audio cost more. Expect a premium over flat video for the added post-production, and a flat per-project quote after a discovery call.

YouTube and YouTube VR, Meta Quest, Vimeo 360, embedded web players, social platforms with 360 support, and kiosk or headset installations at events and showrooms. We master deliverables for each destination so projection, resolution, and audio behave correctly everywhere.

Yes, and it is usually the right call — one production day can capture the flat campaign assets and the immersive experience together, sharing locations, talent, and art department. That is dramatically cheaper than producing them separately.

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