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360 Video Production

Virtual tours, immersive events, training, and branded 360 experiences, directed like film and mastered for headsets, phones, and browsers.

What We Produce

360 video production puts the viewer inside the scene. They look wherever they want, and the story has to hold up in every direction. C&I Studios produces 360 and immersive video for virtual tours, events, training, and branded experiences, with the same cinema grade planning, lighting, and post production standards behind our conventional work. Our Reach 360 project took viewers inside communities in Guatemala, Nicaragua, and Zambia.

Lobby of a Broward County wellness center from a C&I Studios 360 walkthrough

Virtual Tours

Real estate, venues, campuses, and studios. A guided 360 walkthrough lets buyers and bookers experience a space from anywhere, and stays useful for years.

Crowd outside a school in a frame from the Reach 360 project

Events & Experiences

Concerts, activations, and conferences captured immersively. The people who could not be in the room get the next best thing, and sponsors get an asset nobody skips.

Full equirectangular frame of a wellness center hallway shot in 360

Training & Simulation

Safety walkdowns, equipment orientation, and situational training in 360 build spatial familiarity that flat video cannot, before anyone sets foot on site.

Colorful shop interior in a frame from the Reach 360 project

Branded Immersive Content

Product reveals, behind the scenes access, and story driven 360 pieces for brands that want attention measured in minutes, not seconds.

Insta360 Pro camera kit used for C&I Studios 360 productions

360 Music Videos

Performance pieces where the fan stands on stage. Paired with our music video production team for concept, lighting, and edit.

Insta360 Pro 360 camera lit on a black background

VR & Headset Delivery

Deliverables mastered for YouTube VR, Meta Quest, and web players, with the correct projection, resolution, and spatial audio for each destination.

Directed for Every Direction

Most 360 video fails for one reason. It is shot like a tech demo instead of directed like a film. We block every scene for the viewer, decide what pulls their eye, and plan how the story unfolds in every direction before a camera rolls.

The result plays properly everywhere it ships, headset, phone, or browser, and holds up next to the rest of your brand’s content, because it is made by the same team.

One Production, Every Format

The same Reach 360 production also delivered vertical reels cut for social, proof that one immersive shoot can feed the feed, too. Immersive experience for the website and headsets, 9:16 reels for Instagram and TikTok, all from a single production plan.

Because a 360 camera records every direction at once, the footage can be reframed in the edit. One take becomes a headset experience, a flat 16:9 cut for YouTube or your website, and vertical reels pointed at whatever matters most in the moment.

We plan the shoot with every one of those outputs in mind, so the social cuts arrive alongside the immersive piece and nothing has to be reshot later.

Frequently Asked Questions

360 video production captures a full spherical view of a scene, letting the viewer look in any direction during playback on a phone, in a browser, or inside a VR headset. It requires different planning than flat video, with scene blocking for all directions, hidden lighting and crew, specialized stitching and stabilization in post, and delivery mastered per platform.

Scope drives it, same as conventional production. A single location virtual tour sits at the lower end, and directed immersive pieces with talent, multiple scenes, and spatial audio cost more. Expect a premium over flat video for the added post production, and a flat per project quote after a discovery call.

YouTube and YouTube VR, Meta Quest, Vimeo 360, embedded web players, social platforms with 360 support, and kiosk or headset installations at events and showrooms. We master deliverables for each destination so projection, resolution, and audio behave correctly everywhere.

Yes, and it is usually the right call. One production day can capture the flat campaign assets and the immersive experience together, sharing locations, talent, and art department. That is dramatically cheaper than producing them separately.

We shoot on the Insta360 Pro, which captures 360 video and stills in 8K and 3D with six fisheye lenses and built in microphones.

A 360 video production company plans, films, and finishes immersive video that viewers can look around in. C&I Studios handles it under one roof, from blocking and production through stitching, spatial audio, color, and delivery for headsets, phones, and browsers.

Tell Us About Your Project

Tell us what you want people to experience and where they will watch it, and we will tell you what it takes. Planning, crew, cameras, and post all come from the same team, so a 360 project never gets handed between vendors halfway through.

Whether it is one virtual tour or a full immersive campaign, start with a conversation and we will scope it end to end.

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323-844-3326

Mon – Fri  ·  9 AM – 6 PM EST