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OneUnited Bank

Get the card... Bank BLACK.

OneUnited Bank, the nation’s largest FDIC insured black-owned bank, came to us before the launch of their new Visa debit card. They asked for narrative-driven media accessible on multiple marketing channels.

 

We created dual campaigns aired simultaneously. The first being a radio ad on Sirius XM satellite radio. The Second, a video ad aired exclusively on Hulu, which could be repurposed for digital, email and social media marketing.

Debit card from Visa

The Challenge: OneUnited Bank

To connect with OneUnited Bank’s audience, we needed to tell a story grounded in heritage and legacy. This emotional bond was crucial to inspiring viewers to take action and Bank Black.

 

Our main challenge was to represent, support, and uplift the black community with powerful imagery and relatable language, demonstrating that their shared obstacles and goals are both real and achievable.

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In the end, we created a strong, bold, an unapologetically black statement.

The client expressed how pleased they were in the way we showcased the notion of “banking black” and what that brings to the black community as a whole: that banking with OneUnited means supporting a growing league of black-owned businesses. In this, we showed how thoughtful, interconnected banking and spending habits serve to empower the next generation of Kings and Queens in America.

Behind The Scenes

African American man talking to a group of people
Group of people in front of a mural
Group of people in front of a mural
Group of people running in front of a box car with a video cameraman amongst them.
Group of people running in front of a box car with a video cameraman amongst them
Group of people posing for the camera
Video cameraman taking video of a group of people
Video cameraman taking video of a group of people
Group of people running with a video cameraman amongst them.
Group of people running with a video cameraman amongst them
Closeup of video cameraman adjusting video equipment
Closeup of video production crew
Video cameraman taking video with assistant behind him. Video Production Services
Video cameraman using video equipment
Video cameraman using video equipment
Group of protesters with one holding a bunch of placards
Group of protesters with one holding placards
Group of protesters being filmed by video cameraman
Group of protesters being filmed by video cameraman
Protester being filmed by video cameraman laying on the ground
Closeup of protester being filmed by video cameraman laying on the ground
Protester laying on the ground
Closeup of protester laying on the ground being filmed by video cameraman
View from behind of protester being filmed by video cameraman laying on the ground. Video Production Services
Protester being filmed by video cameraman sitting on the ground with group of people behind him
CI Studios staff member smiles at video cameraman
CI Studios staff member smiles standing next to video cameraman
CI Studios staff member smiles next to video cameraman
Video cameraman filming a group of people. Video Production Services
Group of protesters holding placards
Group of protestors holding placards
Group of protesters holding placards being filmed by a video cameraman
Group of protestors holding placards being filmed by video cameraman
Group of protesters holding placards
Group of protesters holding placards and tiki torches
Group of protesters holding placards and tiki torches
Group of protesters on display on a monitor
Group of protesters holding placards
Group of protesters holding placards
Group of protesters
Group of protesters being filmed by video cameraman
Group of protesters with one holding sparklers
Group of protesters with one holding red and yellow color smoke cannisters
OneUnited BTS 45 Group of protesters holding placards
Group of protesters holding placards with one holding red and yellow color smoke cannisters

Contact C&I Studios Video Marketing Team

Our experienced team is ready to capture breathtaking footage for your project. Whether it’s a commercial, music video, or feature film, we have the expertise and equipment to bring your vision to life.

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