Kali Boxes
Bring Wellness Full Cycle
Kali Boxes was started by our close friend Sara Shake of ExposedPR and her partner Joanna Piira to help ease that time of the month for women in a healthier and wholesome way.
Kali Boxes are a subscription box service intended to raise awareness of what women are putting in their bodies. As health-conscious individuals, Sarah and Joanna wanted to make the option of choosing organic an easy one. In doing so, every purchase also donates a $1 of the cost to Girl Up, the United Nations Foundation’s Adolescent Girl Campaign.
Kali Boxes Product Photography
Photography was an essential factor in Kali Boxes quick growth.
One of the chief reasons photography was so necessary is because of the honesty we employed. Nothing is embellished or misleading. We showcased the exact products that would be delivered in each box.
This also helped ease conumsers into this new style of shopping.
As with anything new, consumers are often apprehensive. That’s why honest photography such as this was so effective. Consumers needed to know what they were committing to. They needed to see the real products, the real packaging… all of it. We believe that that is how brands should operate. Nothing is more attractive than honesty in marekting. So, we made sure our content was accurate across the board.
