Calvin Klein X NewJeans
We were tasked with creating an 8K, 10-second branding animation for Calvin Klein’s partnership with K-pop group NewJeans at their fan meetup, Bunnies Camp, held at the famous Tokyo Dome.
The goal was to create a dynamic, high-resolution animation that would play on the venue’s ultra-wide jumbo screen during the pre-show. The challenge? Deliver it in just three production days.
Meeting the 8K Challenge
Producing an ultra-wide 8K animation for a screen as large as the Tokyo Dome’s required not only creative vision but advanced technical capabilities. The size and resolution demand precision, and thanks to our investment in high-end rendering technology, we were able to deliver a seamless, ultra-wide animation without compromising on quality or speed.
The final animation (above) captured Calvin Klein’s sleek, modern style while echoing the vibrant energy of NewJeans. The transitions between the Calvin Klein and Bunnies Camp logos were smooth and captivating, ensuring that the piece held the audience’s attention in the massive arena.
Fast-Paced Production with Proactive Solutions
The timeline was tight. From the moment we were briefed late Thursday night, we had only three days to deliver the final product. We immediately began by brainstorming and sketching ideas, producing three unique concepts overnight. Each concept was designed with Calvin Klein’s brand identity and NewJeans’ energetic style in mind. We sent these three concepts to Calvin Klein the next morning (Friday) for review.
Final approval from Calvin Klein’s internal team wouldn’t come until Monday—leaving us little time for revisions and final delivery. Understanding the critical nature of the timeline, we decided to work over the weekend, proactively producing fully animated versions of the remaining two concepts as a contingency plan.
A Successful Launch at Tokyo Dome
When NewJeans took the stage at the Tokyo Dome for Bunnies Camp, they were greeted by a sold-out crowd. Calvin Klein’s 8K animation played across the jumbo screen, introducing their partnership with the group in spectacular fashion. The animation was seamlessly integrated with the event’s pre-show content, solidifying Calvin Klein’s presence at the event and enhancing the overall experience for fans in attendance.
This project showcased our ability to deliver premium content under tight deadlines, highlighting C&I Studios as a top choice for global brands in need of high-quality 3D animation. We are proud to have played a role in this milestone event for both Calvin Klein and NewJeans.
