Patricia Sigman
When Legal Expertise Meets Community Leadership
Patricia Sigman, Board Certified Labor & Employment attorney and founder of Sigman & Sigman P.A., approached us during her 2020 Florida State Senate campaign for District 9. With over 31 years of legal practice serving the Greater Orlando area, Sigman needed content that translated her extensive experience fighting for workers’ rights, whistleblowers, and victims of discrimination into compelling political messaging for Central Florida voters.
We developed authentic video pieces that showcased Sigman’s commitment to protecting working families and her deep community roots in Seminole County. Our professional services storytelling approach emphasized her track record of taking on powerful interests while building a successful small business with her husband, helping voters connect her legal advocacy experience to her vision for addressing Florida’s unemployment system, environmental protection, and workers’ rights at the state level.
Patricia Sigman
When Legal Expertise Meets Community Leadership
Patricia Sigman, Board Certified Labor & Employment attorney and founder of Sigman & Sigman P.A., approached us during her 2020 Florida State Senate campaign for District 9. With over 31 years of legal practice serving the Greater Orlando area, Sigman needed content that translated her extensive experience fighting for workers’ rights, whistleblowers, and victims of discrimination into compelling political messaging for Central Florida voters.
We developed authentic video pieces that showcased Sigman’s commitment to protecting working families and her deep community roots in Seminole County. Our professional services storytelling approach emphasized her track record of taking on powerful interests while building a successful small business with her husband, helping voters connect her legal advocacy experience to her vision for addressing Florida’s unemployment system, environmental protection, and workers’ rights at the state level.
Showcasing Legal Advocacy
Our primary video centered on Sigman in her Altamonte Springs law office, filming during client consultations where her expertise in employment law becomes evident. We captured her reviewing whistleblower cases and discrimination claims, with morning light filtering through office windows as she explained complex legal strategies for protecting workers’ rights. The setting reinforced her professional credentials – this wasn’t campaign theater, but genuine legal advocacy in action. We kept our approach professional: natural lighting, respectful camera work, letting Sigman explain how her experience representing employees against powerful corporations translates directly to understanding the policy changes needed to protect working families throughout Florida.
Demonstrating Community Impact
The second video required balancing Sigman’s impressive legal credentials with her grassroots community involvement and political vision. We filmed at Lake Mary High School where she led the Band Boosters Association and helped build the Ram Tower, capturing the collaborative environment where her leadership skills developed beyond the courtroom. The challenge was showing how her experience as a small business owner and community volunteer shapes her approach to state-level policy without losing the authentic conviction that drives her advocacy. We focused on genuine moments: Sigman reviewing voter protection work she’s led since 2004, her natural ability to explain how broken unemployment systems hurt real families, the personal determination evident when she discusses fighting climate change and protecting Florida’s environmental future for the next generation.
Immigration
Kamala Lucha