Simple Nursing
Solving a Content Awareness Problem
There’s only so much a textbook can do before your brain checks out. Simple Nursing knows that. They’ve built a business turning dry nursing material into something students can actually absorb and remember. The problem was that most of their audience only watched their content on YouTube and not the vast archive of content on their website. So when they asked us to produce a pair of video ads to promote their platform, the goal was simple: Bring awareness to the wealth of exclusive video content on their website.
We handled the full production and post for two spots: one grounded in a classroom setting, the other styled like a high-energy hospital drama. Different vibes, same result: Attention-grabbing, shareable videos that actually say something about what Simple Nursing delivers.
Simple Nursing
Solving a Content Awareness Problem
There’s only so much a textbook can do before your brain checks out. Simple Nursing knows that. They’ve built a business turning dry nursing material into something students can actually absorb and remember. The problem was that most of their audience only watched their content on YouTube and not the vast archive of content on their website. So when they asked us to produce a pair of video ads to promote their platform, the goal was simple: Bring awareness to the wealth of exclusive video content on their website.
We handled the full production and post for two spots: one grounded in a classroom setting, the other styled like a high-energy hospital drama. Different vibes, same result: Attention-grabbing, shareable videos that actually say something about what Simple Nursing delivers.
The Classroom Spot
The first of two videos takes place in a classroom setting, where the Simple Nursing team is brainstorming ways to let students know that only 20% of their content lives on YouTube, while the full library is actually on their website.
Casting and location mattered. We wanted to replicate a community college energy, but with sharper lighting and better wardrobe. We built a controlled classroom environment that gave us full lighting control while still capturing that slightly soul-sucking, all-too-familiar academic vibe.
The Hospital Drama Spot
The second spot was a tasteful nod to modern hospital dramas like Grey’s Anatomy and House. The concept was that Simple Nursing videos act like a remedy for academic burnout, reviving focus, clearing mental fog, and helping students push through the hardest parts of nursing school. It was a playfully dramatic way to say their content can resuscitate your motivation and keep you moving.
Creating the hospital set was a challenge. We had to build the look from scratch, which meant sourcing scrubs, props, monitors, and staging materials that could sell the ER vibe without stepping into a real one.
