Hubble Contacts
Building Visual Content for Direct-to-Consumer Vision Care
Hubble Contacts disrupted the contact lens industry by making daily disposable lenses accessible through an affordable subscription model. When they needed fresh content for multi-platform digital campaigns, they required photography and video that would showcase their products while resonating with their digitally native audience.
We provided comprehensive product photography and video production services that captured both their contact lens products and real people using them, creating assets optimized for social media, display advertising, and various digital channels.
Hubble Contacts
Building Visual Content for Direct-to-Consumer Vision Care
Hubble Contacts disrupted the contact lens industry by making daily disposable lenses accessible through an affordable subscription model. When they needed fresh content for multi-platform digital campaigns, they required photography and video that would showcase their products while resonating with their digitally native audience.
We provided comprehensive product photography and video production services that captured both their contact lens products and real people using them, creating assets optimized for social media, display advertising, and various digital channels.
Versatile Product Photography
Shooting Hubble contacts required balancing visual appeal across different advertising formats. We photographed their products in controlled environments, using lighting that emphasized clarity and quality while maintaining the aesthetic of their brand. Each shot communicated product quality while fitting Hubble’s established look, and providing flexibility for different aspect ratios.
Documenting Product Use
Beyond product shots, we documented models using Hubble contacts. These lifestyle captures showed the product being naturally integrated into everyday routines. We kept the aesthetic honest rather than overly stylized, shooting in lighting that felt authentic. The goal was creating relatable content for Hubble’s audience, who appreciate straightforward solutions. These sessions produced stills and video footage that could be cut into various ad formats.
