Denison Yachting
Denison Yachting is an established and prominent brand in the international maritime arena. The Denison family got their start acquiring, remodeling, and selling luxury yachts in 1948. Over the decades their brand has grown immensely. Their mission and vision are more expansive than ever before. They are tapping into new markets, expanding their sales team, and dominating marinas on both the east and west coasts of the United States.
Though their legacy is deeply rooted in the industry, newly emerging consumers may not realize their prestige. To safeguard their brand’s image and keep pace with an ever-changing market, they chose to produce new, high-quality content. In today’s marketing landscape, content rules at the top of the food chain. And at its peak is storytelling.
Denison came to us for a video about their core values and their love of the open seas.
This is their story.
Getting Everybody on Camera
This is one of many staff testimonial videos we shot for Denison.
Getting an entire staff on camera is a scheduling problem before it is a creative one. We built the days around who was free and when, tracked each person as they came through, and kept lighting and framing consistent so any two interviews could cut together later.
That organization is what made the edit work. Nobody got missed, and the coverage was even enough to build pieces that carry the staff’s genuine appreciation for the company rather than a script.
