Live, in-person, events are back! We’re all getting ready to gather again after two very long years of virtual events and conferences, but what does that mean for your business? It means you need to start working on your exhibit booths for the events you’ll be attending as vendors or sponsors!
But what does an exhibit booth look like in today’s technological world? You could go the traditional route and have a couple of tables with some brochures and a banner or two, but that’s not going to leave much of an impression on potential customers.
If you’re looking to create an exhibit booth that will really stand out and leave a lasting impression, then you’ll need to make sure you utilize both graphic design and video production. By combining these two elements, you can create a truly unique and memorable experience for your audience. Whether they’re in-person or tuning into a live streaming event of your exhibit.
Graphic Design
Graphic design is crucial for creating eye-catching visuals that will draw people in and make them want to learn more about your company or product. You can use graphic design to create a sleek and professional look for your booth or to showcase specific products or services that you offer.
But what kinds of graphic design should be included in your exhibit booth? Here are a few ideas of what you should be including in every exhibit booth that your company puts together:
- Branding Materials
- Product Visuals
- Service Information
- Infographics
- Booth Graphics
- Live Streaming Visuals
Branding Materials
Make sure your booth reflects your company’s identity. This could include items like your logo, company colors, and slogan.
Product Visuals
If you’re selling products at your exhibit booth, then you’ll need to have high-quality product photos or videos on display.
Service Information
If you’re providing services, then include graphic design elements that explain what you offer and how it can benefit potential customers. You can also host demonstrations of your services, if possible. This is a great strategy to attract more customers to your booth.
Infographics
Infographics help your audience to see, at a glance, how successful your business has been. They can also be used to explain complex topics in a way that is easy to understand.
Booth Graphics
Your booth graphics should be inviting and easy to read from a distance. Consider using large fonts and bright colors to catch people’s attention.
Live Streaming Visuals
If you’re planning on live-streaming your exhibit booth, then you’ll need to create visuals that are engaging and interesting. You can use graphic design and video production to create on-screen animations, motion graphics, and more.
To really put together a striking exhibit booth, you need to make sure that your branding is obvious so that people walking through can very clearly tell what your company is about. If you’re selling products, then your product visuals need to be of the highest quality so they look appealing and inviting. And if you’re providing services, make sure your graphic design elements explain what you offer in a way that’s easy to understand.
Video Production
Video production is also important, as it can be used to create engaging and informative videos that will help explain what your company is all about. By using video, you can really show off your products or services in a dynamic and engaging way.
There are different kinds of videos you can include in your exhibit booth to really make your company stand out against every other booth at the event. You can have an overview video of your company, a product demo video, or even testimonials from satisfied customers. Plus, you can’t go wrong with a live stream from the exhibit booth to show your audience at home what your business is up to!
What can each of these videos do for your booth? Each one of them provides your exhibit booth with something different!
Company Overviews
Let’s begin with the most basic of videos that you should have in your exhibit booth! This kind of video introduces your company to anyone walking through the exhibit.
In this type of video, you’ll want to introduce your company. Give a brief history on the founding of your company, introduce your employees (if you have a lot, pick just a few to keep it short and sweet!), talk about your goals, and discuss previous success.
You can also use this video to show off your company’s culture. This is a great way to really attract top talent to your booth! If you’re looking to hire, this is a huge asset!
Product Demos
If you sell tangible products, why not show them off with demonstration videos?!!
Through videos, you don’t have to have every product your company sells right there, in person during the event. You can use video to show off anything from a new product launch to that one item that’s always selling out.
If you have a brand new product that you’re excited to show off, make a video about it and bring it to your event! It’s the perfect time to really show off what your company sells, does, and how it can make other people’s lives easier, fruitful, and/or comfortable!
Testimonials
What better way to sell the experience of your company than with testimonials from satisfied customers? Testimonial videos are one of the easiest and most successful ways of getting future customers to trust your company. There’s a reason websites like Yelp and Angie’s List (now known as “Angi”) are so popular, and that’s because people tend to trust real customers and their experiences. You can read about all of the reasons why a testimonial video, not only playing in your exhibit booth but posted anywhere that people will see and interact with it, will increase your company’s success here.
Live Streams
This type of video production will be done at the event. It takes a bit more effort during the event itself because you’ll need to have people and equipment dedicated to producing the live stream. This should be the only kind of video production that we’ve mentioned that happens at the event.
What’s so great about live streaming? To understand everything that makes live streaming an asset during any kind of event, read our previous blog post about why live streaming is beneficial to your company.
You can also reuse any of the video footage from the live stream in future marketing! We’ve recently written about how to reuse footage from not only live streams, but from any previous video production, and you can read all about it here. Live streaming your exhibit booth during an event can really make the rest of your future marketing videos pop!
Videos can really draw in an audience. They can provide a more dynamic view of your company than just text or still images. Plus, they help to keep people engaged and coming back for more! Use video production to its full potential in your next exhibit booth and see the difference it makes!
No matter what kind of video production you decide to go with, remember that graphic design is key to a successful exhibit booth. You’ll need to have signage and other marketing materials that will direct people to your video and help to create a lasting impression.
And no matter what kind of exhibit booth you’re looking to create, graphic design and video production are essential elements that will help make your booth truly memorable. So start planning and designing your exhibit booth today!
How can we create these types of media to incorporate into our exhibit booth?
That all depends on what your company has access to in terms of equipment and personnel as well as things such as time and budget. It can be difficult to find the time and energy to put together everything, pack it all up, set it up, and all on top of creating the media. So, why not hire a company to create the graphic design elements as well as video production. But what kind of company does all of this?
C&I Studios has your back!
As a marketing content company, we have the means to create any kind of graphic design that you need as well as produce dynamic video content to be used in your exhibit booth (as well as reuse later in your marketing efforts!)
You can see everything C&I Studios offers on our services page. Want to see what we’ve created in the past? Check out our portfolio, too!
In Conclusion…
Together, graphic design and video production can be used to create an unforgettable exhibit booth that will leave a lasting impression on everyone who sees it. So if you’re looking to make a big impression at your next trade show or event, make sure you utilize both of these powerful marketing tools.
You’ll not only get fantastic brand recognition and awareness from the graphic design elements you’ve incorporated into your booth, but also receive great engagement from the people who walk through your booth. They’ll be more inclined to stop and watch your videos, ask the people working the booth questions about the information you’re putting in front of them.
Don’t forget, you can always hire a production company like C&I Studios for your future marketing needs as well, including graphic design and video production. So if you’re looking for a one-stop-shop for all your marketing needs, look no further than C&I Studios! We’ll help make sure your company makes a lasting impression.