Digital signage can be a great way to improve communication and engagement with your audience. It’s important to use digital signage in a way that will be most effective for your particular situation. Whether you’re using digital signage at an event, displaying digital signage in your brick-and-mortar store, or using digital signage in another business setting, there are some general tips that can help you make the most out of digital signage.
By following these tips, you can make digital signage an effective tool for communication and engagement. But first, let’s talk about what digital signage is and how it can work in different situations.
What is Digital Signage?
Digital signage is a means of communication that uses digital displays to deliver content. It can be used for a variety of purposes, including advertising, branding, and wayfinding.
Digital signage is an effective way to reach your target audience with targeted messaging. When used correctly, digital signage can be a powerful marketing tool that could potentially save your company money in the long run, and save quite a few trees in the process.
A few examples of digital signage usage include:
- Advertising and promoting sales or specials in retail stores
- Displaying menus and promoting items in restaurants
- Sharing company news, announcements, and events in office buildings or corporate settings
- Delivering educational content in schools or museums
- Providing public information such as directions, maps, and safety messages
- Providing company and brand information at an event
There is no limit to what can be displayed in digital signage! And, to be honest, it’s an Earth-friendly alternative to printing out signage on paper.
How to make the most out of Digital Signage?
Making the most out of digital signage is absolutely key, just like any other marketing strategy. There are a few key things to keep in mind when using digital signage to make sure you are making the most out of it.
Do your research
This should always be your first step when implementing any new marketing strategy or making a decision related to your company. Make sure you understand the capabilities and limitations of digital signage before investing in it and make sure that you have the ability to produce something that looks professional and will only further your brand’s reach and reputation.
Keep it Simple
When it comes to digital signage, less is more. You want to make sure your message is clear and concise. Use short, easy-to-read text and eye-catching images.
Having simple signage allows people who might have issues with lights and sounds to be more likely to be able to utilize the digital signage. Things like flashing lights or signs with too many moving parts can cause issues with people who suffer from epilepsy or have sensory processing problems and therefore won’t be able to read the signage.
Plan your content
It’s important to develop a clear strategy for what you want to communicate with digital signage. You’ll want to consider the following:
- Who is your target audience?
- What’s the primary goal of your digital signage?
- What type of content will be most effective in achieving your goal?
- How often will you need to update your content?
Creating clear and concise content will help you achieve your goals with digital signage. Planning ahead will save you time and money in the long run.
Make it interactive
Digital signage doesn’t have to be a one-way street! You can make digital signage interactive by incorporating features like touch screens, QR codes, and near-field communication (NFC). Adding interactivity to digital signage can help you achieve your goals by:
- Generating leads
- Engaging your audience
- Collecting customer feedback
- Building relationships with customers
- Making digital signage interactive can help you achieve your goals and create a more engaging experience for your audience.
- Monitor and measure results
Planning ahead will not only make sure that you stay on task and reach the goals you originally set out to do, but it will also allow you to see what can easily be changed or adapted when needed.
Make it Relevant
Your digital signage should be relevant to your audience. If you are a retail store, promote items that are currently on sale or special promotions. If you are a museum, share educational content that is related to the exhibits on display.
If it’s not relevant, it won’t read well. Your audience might question your reputation as an authority in your industry if your signage doesn’t match your brand, your message, or the event that’s going on.
So make sure your signage is relevant to your brand, your industry, and the reason you need the signage in the first place.
Keep it Consistent
Your digital signage should be consistent with your brand. Use the same colors, fonts, and logos that you would use in other marketing materials.
The main reason to keep things consistent is to make sure that your brand is being recognized when you put new content out into the world. You want to make sure that it’s coming across as a reliable brand, not just different campaigns all tossed together.
But Get Creative
Being consistent doesn’t mean that you can’t be creative with your digital signage. In fact, being creative and changing things up, to an extent, will bring you more success in that people will see that you’re committed to making an impact.
Get creative with your digital signage! Think outside the box to come up with innovative ways to engage your audience. Maybe you add a small animation to your signage that doesn’t pull too much focus away from the information you’re presenting. There are many ways to get creative with your digital signage, you just need to find the right creative avenue that works for your brand.
Digital signage provides a great opportunity for you to be creative and seize the attention of your audience. So get out there and start brainstorming some creative ways to use digital signage!
Use High-Quality Images
Images are key in digital signage. They pull in the eye so that you can make sure people are paying attention to your signage and taking in the information you’re conveying to your audience.
That’s why it’s so important to make sure you are using high-resolution images to create a sharp, clear look. They need to bring in the focus of the eyes so that people are willing to look at the rest of the signage and take in the information you’re presenting to them.
Use Legible Fonts
When choosing fonts for your digital signage, be sure to use ones that are easy to read. This is incredibly important when it comes to accessibility. You want to make sure that as many people can read your signage as possible. Do you research on what fonts are easier to read for those who have reading disabilities such as dyslexia.
There are a few things you’ll want to consider when choosing fonts:
- Size – The font should be large enough to be easily readable from a distance.
- Color – The color of the font should contrast well with the background so that it is easy to read.
- Legibility – The font should be easy to read, even for people with poor vision.
- Simplicity – The font should be simple and not too ornate.
With these guidelines in mind, you should be able to choose a font that is easy to read and will make your digital signage more accessible to a wider audience.
Include Calls to Action
Your digital signage should include calls to action so that your audience knows what you want them to do next.
Do you want them to visit your website? Follow you on social media? Sign up for your newsletter? Whatever it is, be sure to include a call to action so that people know what the next step is.
Calls to action can be in the form of a button, a link, or even just text. As long as it’s clear what you want people to do next, you’re on the right track.
Evaluate your results
Monitor the effectiveness of your digital signage and make changes as needed. Being adaptable is one of the most important things when it comes to anything marketing-related. The marketing world is constantly changing, so being able to easily make changes to your strategy is absolutely crucial.
Digital signage is a great way to reach your target audience, but it’s important to monitor and measure the results of your digital signage campaign to ensure that it’s effective. There are a few key metrics you’ll want to track, including:
- Impressions: How many people saw your digital signage?
- Engagement: How long were people looking at your digital signage?
- Conversions: Did your digital signage result in any sales or leads?
Monitoring and measuring the results of digital signage will help you tweak your strategy and ensure that digital signage is working effectively for your business.
How can I create great digital signage?
Creating your digital signage can be as simple or complex as you want it to be.
It can be as simple as your marketing department designing your signage to fit your brand. If you don’t have a marketing department, you might not have the workforce or time to really create something professional and polished.
C&I Studios is a media production company that can help you to create digital signage. We produce professional signage that is creative and engaging. We can help you to come up with ideas, design your signage, and even manage the content on your digital displays. We also provide other services that can help your company to create digital signage on your own, such as photography and video production.
In Conclusion…
Digital signage is a great way to improve communication and engagement with your target audience. Keep it simple, relevant, and consistent with your brand, and get creative to make the most out of digital signage. Digital signage will help you to reach your target audience in a new and innovative way.
If you need help creating digital signage, C&I Studios can assist you. We offer a variety of services that can help you to create digital signage on your own or with our assistance. Contact us today to learn more about how we can help you to create digital signage for your business.