Marion County Prosecutor Ryan Mears approached us during his re-election campaign, needing content that captured his unique approach to prosecution that focuses resources on violent crime while addressing systemic inequities. With 18 years of experience in the Marion County Prosecutor’s Office and over 100 jury trials, Mears has pioneered innovative reforms including Indiana’s first Conviction Integrity Unit and the decision to stop prosecuting low-level marijuana possession to redirect resources toward serious crimes.
We developed compelling video pieces that showcased Mears commitment to building a criminal justice system worthy of community trust. Our public service storytelling approach emphasized his balanced philosophy of holding violent offenders accountable while creating second chances for non-violent offenders, helping Indianapolis voters understand how his progressive reforms actually strengthen public safety and community trust in law enforcement.