76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

We were commissioned to film this political campaign video for Jose Hernandez. Jose is an American engineer, a retired NASA Astronaut, and ran for U.S. Congress in California’s 10th District. Devoted husband, loving father, and a proud Democrat, his new mission is to ensure the American Dream for our children. Jose’s platform focuses on lowering unemployment rates, making sure water continues to stay a reliable resource for the Central Valley, guaranteeing social security the community’s senior citizens, protecting the interests of veterans and military families, and procuring a dependable energy source for the people of California’s District 10.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Catherine Cortez Mastro is the sitting United States Senator for the state of Nevada. When first running for office, 76 Words endorsed her campaign and commissioned us to produce this video, as they often do with the candidates they support. Her opposing views to the currently seated Senator, a doctor who used his position to steal the medical rights away from women, created the basis of her campaign. She would fight against his decision making by defeating him in the general election, which she did. Her promise to improve access to healthcare for women and to oversee legislation that would benefit all of Nevada earned her the majority vote.

Producing this campaign video for Catherine Cortez Mastro required our team to capture the energy and determination that defined her run for the U.S. Senate. C&I Studios filmed across Nevada, conducting interviews with supporters and community members who could speak firsthand to the issues at the center of her platform. Our production approach emphasized cinematic quality while keeping the message accessible, a combination that proved effective for both broadcast and digital audiences. The tight turnaround common in political campaigns demands a production team that can move quickly without compromising quality, and that is exactly what we delivered. We bring this same level of commitment to every project, regardless of scale. Browse our portfolio for more examples, or learn about our full range of video production services.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

In 2016, Lisa Montelione ran for the U.S. House of Representatives in the Democratic Party. She had previously served on the Tampa City Council representing District 7 and, therefore, possessed a thorough understanding of state matters. Her campaign video was a play on productivity. The production relied on her absence to show that she would work night and day to fight for Floridians.

The creative concept behind Lisa Montelione’s campaign video demonstrates how thoughtful storytelling can communicate a candidate’s values more effectively than a standard talking-head format. By building the narrative around her absence, our production team conveyed her tireless work ethic through visual metaphor rather than direct statement. This kind of creative approach is what sets C&I Studios apart in political video production. Our team works closely with communications firms like 76 Words to develop concepts that stand out in crowded media landscapes. Every campaign has a unique message, and our job is to find the most compelling way to deliver it on screen. From scripting and storyboarding through post-production and delivery, we manage the full production timeline to meet the demanding schedules that political campaigns require. To see more examples of our work across political, corporate, and branded content, visit our portfolio.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Mayoral Candidate David Warnock for Mayor of Baltimore because he was what the city needed. He was not a career politician. He lived outside the political sphere and, therefore, saw firsthand what the people of his great city needed most. He vowed to oppose the political system that rewarded cunning political behavior versus altruistic and righteous decision making. His connection to the people of Baltimore and his promise to improve their city through swift and justified legislation.

The David Warnock campaign was notable for its scope. C&I Studios produced multiple campaign videos, each targeting a different segment of the Baltimore electorate and addressing a specific policy area. This required careful planning to maintain a consistent visual identity across all pieces while varying the messaging for each audience. Our crew filmed throughout Baltimore, capturing the city’s neighborhoods, landmarks, and residents to create content that felt rooted in the community. The production schedule was compressed, as is typical in political campaigns, but our team’s experience with fast-turnaround projects ensured that every deliverable met the same quality standard. Multi-video campaign packages like this one allow candidates to sustain audience engagement over the course of a race. To see how we manage complex, multi-deliverable projects, explore our portfolio or reach out through our contact page.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Terry Curry for his reelection campaign as Marion County Prosecutor. His proven track record delivering justice to those who deserve it was the foundation for his reelection campaign. By citing his successes, he showed that the law did not discriminate. He proved he is a true defender of the constitution and one who does not show bias based on race, religion or social status. His dedication to the Prosecutor’s Office shows in the way he conducts himself and focuses his office’s resources. For these reasons, 76 Words and the people of Marion County, Indiana sided with Terry Curry.

Filming this campaign piece required our team to travel to Indiana and embed within the community to capture footage that reflected the real-world impact of Terry Curry’s work as prosecutor. C&I Studios approached the project with an emphasis on documentary-style storytelling, blending interview segments with observational footage that illustrated the trust between Curry and the residents he served. The resulting video was built for multi-platform distribution, optimized for both broadcast and digital channels. Our experience producing content for political communications clients has taught us that the strongest campaign videos are rooted in genuine stories rather than scripted talking points. Explore more examples of our video production work, or browse our full portfolio to see how we approach storytelling across a range of industries.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed New Jersey Assembly Members Eric Houghtaling and Joann Downey because of their combined ability to bring better jobs to their state, lower property taxes, and level the financial playing field for women. As a career politician, Assemblyman Houghtaling has a keen understanding of the troubles affecting middle class, working families. And as an attorney in private justice, Assemblywoman Downey understands the imbalance in our judicial system, which she is working to reform for the benefit of the entire New Jersey population. Their dedication to the economical improvement of New Jersey and their ability to create positive change certainly distinguishes them on the political frontier.

Producing a dual-candidate campaign video presented a unique creative challenge. C&I Studios developed a visual approach that gave equal weight to both Assembly Members while maintaining a unified narrative thread. Our team filmed throughout New Jersey, capturing footage that reflected the working-class communities at the heart of the Houghtaling and Downey platform. The interviews were structured to let each candidate’s individual strengths come through while reinforcing their shared commitment to economic reform. In post-production, our editors balanced screen time and messaging so that neither candidate overshadowed the other. This attention to structure and fairness is especially important in political content, where perception matters as much as substance. To see how C&I Studios handles projects that require both creative vision and editorial precision, visit our portfolio or learn about our video production services.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Colin Bell for New Jersey State Senator of the 2nd Legislative District. He promised to balance state spending so his district would earn equal funding to other key parts in the state. As a prosecutor and free trader, he understood the political landscape governing state spending. His ability to confront serious issues head-on and devise appropriate solutions earned him the majority vote in 2017.

Producing political campaign videos requires a careful balance between storytelling and factual communication. For Colin Bell’s campaign, our team crafted a narrative that presented his qualifications and platform in a way that connected with voters on a personal level. The production process involved location shoots, interview segments, and b-roll that illustrated the district he aimed to serve. At C&I Studios, our work with 76 Words across numerous campaigns has sharpened our ability to produce political content that resonates without resorting to empty rhetoric. We understand the tight timelines and approval processes that come with campaign video production, and our team is structured to move quickly from concept through delivery. Political communications demand the same production quality as any commercial work, and we bring that standard to every project. Explore more of our campaign and creative services work across our portfolio.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Vin Gopal was born and raised in Monmouth County, New Jersey. He has been a part of the community his entire life and dedicates his career and free time to the betterment of his hometown. Vin Gopal founded a small business, which he has grown to over 14 employees and has also registered a 501c(3) nonprofit organization aimed at helping local organizations doing profound work in the community. His dedication to his hometown and the people living there qualify him as the ideal candidate for the New Jersey Senate Seat. The basis of his campaign focuses on equality. His political promise is to correct known disparities in the system, such as equal pay for women and equal access to medical insurance.

This promise earned him 76 Words’ endorsement as well as New Jersey’s Senate Seat.

Filming in Monmouth County allowed our team to capture the community that shaped Vin Gopal’s career and political philosophy. C&I Studios produced this campaign piece with a focus on local texture, filming in the neighborhoods, small businesses, and public spaces that Gopal had spent his life building up. The interview portions were designed to let his personal story unfold naturally, giving viewers a sense of his character beyond the campaign talking points. Our production team also worked within the fast timelines typical of political cycles, delivering a broadcast-ready piece that could be deployed across multiple platforms quickly. This combination of speed and quality is a hallmark of how we work. Whether the project is a political campaign or a corporate brand story, we bring the same discipline. Explore our full range of creative services or contact us to start planning your next production.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Veronica Escobar ran for United States Congress in 2018. She became one of the first two Texan Latinas to earn a seat in Congress. Her presence in the United States House of Representatives is guiding light to the future. Her motto, “Care for each other,” supported her claim as Beto O’Rourke’s successor.

76 Words’ endorsement of Veronica Escobar for Texas’ 16th Congressional District helped provide a positive influence in a key border state.

Producing a campaign video for a historic candidacy carries additional significance. Our team understood that Veronica Escobar’s bid to become one of the first Texan Latinas in Congress was about more than a single election cycle. The video needed to honor that milestone while keeping the focus on her platform and her connection to the community she aimed to represent. C&I Studios worked closely with 76 Words to ensure the tone, pacing, and visual language of the spot reflected both the gravity of the moment and the warmth of Escobar’s message. Political video production at its best tells a human story within tight time constraints, and our editing team excelled at distilling hours of footage into a compelling, concise narrative. For communications firms and political organizations seeking a production partner with campaign experience, we encourage you to explore our full range of creative services.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

In 2018, Jesse Ruiz ran for the Attorney General of Illinois. His pro-immigration stance attracted much criticism from opposition members. Our decision to create this political ad in Spanish was in response to the emboldened racism targeted at Jesse Ruiz. We would not succumb to bigotry and, so, instead created a political ad that addressed the Spanish speaking population of Illinois. In today’s political climate it is increasingly important to defend one’s beliefs, especially if they are for the benefit of the majority.

76 Words’ endorsement of Jesse Ruiz for the position of Illinois Attorney General is proof that his voice is what the office needed most.

The decision to produce this campaign video in Spanish was both a creative and a strategic one. C&I Studios worked with 76 Words to develop a script that spoke directly to the Spanish-speaking community in Illinois, addressing their concerns in their language. Our bilingual production team handled everything from script development through post-production, ensuring that the tone and nuance of the message translated accurately. Filming on location in Illinois, we captured community settings and real environments that reinforced the campaign’s message of inclusion. Multilingual content production is one of the ways we help clients reach broader audiences without diluting their core message. If your project requires that kind of reach, explore our creative services or contact us to start a conversation.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Our country is more divided than ever. Every day partisan warfare, racial and cultural prejudice, and rampant hate speech take their toll on Americans. The most innocent are often the most affected. This political ad seeks to shed light on the hatred propagated by President Donald Trump and Chair of the Republican National Committee, Ed Gillespie. The narrative is a reflection of the current adversity. It aims to show voters that hate speech carries weight and that that burden is negatively shaping our society and the future for Americans most at risk.

Issue-driven political content requires a production team that can handle sensitive subject matter with both skill and responsibility. The “American Nightmare” ad needed to confront difficult realities while maintaining a tone that motivated viewers rather than alienating them. Our team at C&I Studios worked with 76 Words to carefully construct every scene, selecting imagery and pacing that would deliver the message with maximum impact. The editing process was particularly important here, as the rhythm of the cuts and the audio design had to work in concert to build an emotional arc within a tight runtime. Producing this kind of political video production has given our team a nuanced understanding of how visual storytelling can influence public discourse. We approach every project with the seriousness it deserves, whether it is a campaign ad, a documentary short, or an advocacy piece. Explore our full body of work in our portfolio.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

“The Need To Impeach” is a political ad targeted at Spanish speaking Americans residing in South Florida. The video educated the general public on President Trump’s alleged crimes while calling for voters to make their voices heard. The overall sentiment expresses that President Donal Trump is unfit to hold the title as United States President due to the questionable (and criminal) actions performed while in office.

Producing issue-based political advertising requires a different skill set than candidate-focused campaigns. For “The Need To Impeach,” our team needed to deliver a message that was both informative and emotionally compelling, all while targeting a specific Spanish-speaking demographic in South Florida. The production involved bilingual scripting, culturally resonant visuals, and a pacing strategy that maintained viewer attention throughout. At C&I Studios, we have produced dozens of political spots in partnership with 76 Words, giving us deep experience in the nuances of political video production. We understand that every frame carries weight in this genre and that the editing room is where campaigns are won or lost. Our post-production team ensures that every cut, transition, and audio cue serves the larger message. For organizations and communications firms seeking a production partner with political media experience, we invite you to review our portfolio and reach out to discuss your next project.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Tatewin Means ran for the Attorney General of South Dakota in 2018. The campaign video we created for 76 Words introduced a political narrative that helped her become the first Native American Attorney General. Her political philosophy is grounded in unity, compassion, and a dedication to people from all walks of life. Situating her in this light raised her to a rank of champion of the people. It was clear she had everyone’s best interests in mind and was prepared to look past party affiliation to make decisions that would benefit the greater good. Her uncanny ability to bring people together was most certainly one of the key reasons she earned 76 Words’ endorsement for the Attorney General of South Dakota.

This production held special significance because of the historic nature of the campaign. C&I Studios approached the project knowing that the video needed to honor Tatewin Means’ heritage while clearly communicating her policy platform to a broad audience. Our crew filmed in South Dakota, capturing the landscapes and communities that informed her vision for the state. The interviews were structured to let her speak directly about unity and justice, allowing her words to carry the emotional weight of the piece. In post-production, we crafted a narrative arc that introduced her personal background before transitioning into her policy positions, giving viewers both context and substance. Producing content for candidates who represent historic firsts demands an extra degree of care, and our team delivered accordingly. To see how we approach meaningful storytelling across all project types, explore our portfolio or learn about our video production capabilities.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Amendment 4 on the Florida Ballet asked whether convicted felons who have served their time, been rehabilitated, and fulfilled all of their court orders should have their voting right reinstated. The progressive bill would give those convicted of felony crimes a second chance. The bill would no protect those who were convicted of murder or violent sexual crimes. The people this bill would greatly aid are those who made a single mistake early in their life. If we do not offer these individuals a second chance–if we do not give them the opportunity to reclaim their freedom–then our system does not truly seek to rehabilitate but, rather, to permanently punish.

This project carried particular weight for our production team because of the subject matter. C&I Studios worked with 76 Words to craft a video that focused on the human element behind Amendment 4, interviewing individuals directly affected by felony disenfranchisement and the advocates working to restore their voting rights. Our crew filmed across several Florida locations to capture the breadth of the movement and the diverse communities it touched. The editing process prioritized emotional resonance while maintaining factual clarity, ensuring that the final piece served both as a campaign tool and a lasting document of a pivotal moment in Florida’s civic history. This kind of purpose-driven video production is central to what we do. Learn more about our approach to impactful storytelling through our creative services.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Janet Cruz ran for Florida’s District 18 U.S. Senate seat. She promised to improve everyday opportunities for everyday people, using her life experiences to shape a dialogue that resonated with American voters. Her history and career successes make her the ideal candidate to support this narrative. She is a shining example of determination and proof that the American dream continues to thrive today. Her political affiliation is beyond partisanship. She sides with the American people, supporting legislation aimed to improve their ability to succeed and opposing legislation designed to hinder them.

76 Words’ endorsement of Janet Cruz is proof that her American dream is for the people.

For this campaign video, C&I Studios focused on conveying the personal narrative that made Janet Cruz a relatable and compelling candidate. Our crew filmed in Florida’s District 18, interviewing community members and capturing footage of the neighborhoods Cruz sought to represent. The production emphasized authenticity, using natural settings and unscripted moments to build a portrait of a candidate rooted in the everyday experiences of her constituents. Our editorial team shaped the final cut to move between Cruz’s personal story and the broader policy issues she championed, creating a piece that worked equally well as a social media asset and a longer-form campaign tool. This kind of versatile content is essential in modern political communications. See how C&I Studios brings this adaptability to projects across industries by exploring our video production offerings or viewing our complete portfolio.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Congressional Candidate Gina Ortiz Jones ran for U.S. Congress in 2018 on a platform of education. Her opponent Will Hurd repeatedly voted to slash education funding, ultimately depriving our youth of an invaluable resource. Gina Ortiz Jones promised to safeguard educational funds, allocating them in the areas where they would generate the greatest good for the largest population. Her dedication to the youth and the future wellbeing of Americans spearheaded her campaign for U.S. Congress.

76 Words’ endorsement of Gina Ortiz Jones is proof that her vision for the future of America was just and worth supporting.

For this campaign video, C&I Studios deployed a crew to Texas to film on location in the communities most affected by education funding cuts. Our goal was to ground Gina Ortiz Jones’ platform in the lived experiences of families and educators rather than relying solely on political rhetoric. The production blended candid community footage with a structured interview format, giving viewers both context and personal connection. In post-production, our editors shaped the narrative to maintain momentum while allowing quiet, reflective moments to carry emotional weight. This balance between information and authenticity is something we strive for in all of our political and documentary work. If you are looking for a production partner who prioritizes substance, explore our creative services or contact us to discuss your next project.