76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Sean Shaw ran for the Attorney General of Florida on a platform of increasing access to medical insurance for Floridians suffering from pre-existing conditions. His stance opposed Ashley Moody, the former Attorney General, who lobbied on behalf of the medical insurance companies, which directly violated the wellbeing of the average American. To put it into perspective, Attorney General Sean Shaw compared the difficulty of securing medical insurance while suffering from a pre-existing condition, like cancer, to buying an assault rifle. This comparison shifted the vote in his favor… and ours.

76 Words’ endorsement of Attorney General Sean Shaw surely put his public office on the right side of history.

This project gave our team the opportunity to address a healthcare issue that directly affects millions of Floridians. C&I Studios produced the campaign video with an emphasis on clarity, ensuring that the complex issue of pre-existing condition coverage was communicated in a way that viewers could immediately understand and relate to. Our crew filmed in Florida, capturing community settings and personal stories that added depth to the candidate’s platform. The editing process focused on pacing, allowing Sean Shaw’s words to carry the weight they deserved without rushing through the substance. Political content works best when it respects the audience’s intelligence, and that principle guided every decision we made on this project. To learn more about how we approach campaign and advocacy productions, visit our video production page or explore our broader creative services.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Congressional Candidate Jeff Van Drew ran against Seth Grossman, who violently opposed providing medical insurance coverage to American’s with pre-existing conditions. His position pitted him against the American people in a rotten way. Congressional Candidate Jeff Van Drew would not stand idly by as Grossman stripped the American people of a basic human necessity. His decision to run against Grossman and bring his misdeeds to light guided his political career to success.

76 Words’ endorsement of Jeff Van Drew verifies that his stance on medical health insurance was the just one.

Producing political campaign content requires a careful balance of authenticity and persuasion. For this project, C&I Studios worked closely with the 76 Words team to develop a narrative that placed the healthcare debate front and center, allowing viewers to connect with Jeff Van Drew on a personal level. Our crew filmed across multiple locations in New Jersey, capturing interviews and community footage that reinforced his platform. The final deliverable was a polished campaign video designed for digital distribution across social media and web platforms. Political video production demands precision in both message and execution, and our team delivered a piece that communicated urgency without sacrificing nuance. To see more of our work across industries and disciplines, visit our portfolio.