Basil Hayden's Bourbon Whiskey
Basil Hayden is one finest bourbon whiskeys on the market today. Owned by the Jim Beam Brands Company, Basil Hayden prides themselves in everything that is handmade specifically with the finest ingredients available. Keeping that in mind, we approached this spot with a mindset of handcrafted precision and care.
We asked our friend Alicia Rose, who bartends at our Next Door location, to mix one of our specialty cocktails: The William Shakespeare. We like to build everything we do from the ground up in order to make sure we apply our high standards to the details of what we do, so collaborating with a brand like Basil Hayden is always a pleasure.
Every detail in the spot was considered: the speed of the pour, the texture of the garnish, the way the glass catches the light. We shot at a deliberate pace, letting each step of the cocktail build breathe on screen. The goal was to mirror the care that goes into both the bourbon and the drink it inspires. The final piece works equally well as a social media asset and as in-bar digital signage.
Product-focused video production at C&I Studios is about elevating the subject through precise lighting, camera movement, and editorial choices. For beverage brands, we bring a sensory-driven approach that makes viewers feel the quality before they ever taste the product. To start a conversation about your next production, contact us.