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Blue Nun

Blue Nun commissioned us to create a TV advert showcasing their delicious Riesling wine. They requested that the framework for the ad and the atmosphere therein be within the context of a “girls night out.” We were asked to come up with the concept and locations, organize the talent, and create a licensed song for the ad.

 

We decided that an industrial loft space, which was a renovated warehouse building, would be perfect for the theme. The setting is mysterious and can easily be interpreted as an underground, speakeasy-esque bar scene. The talent we hired fit Blue Nun’s targeted demographic perfectly. They also helped to make the scene believable, which was essential for their marketing goals.

 

Blue Nun also hired us to photograph their Riesling and Merlot varietals.

We wanted to show that their wines are not simply alcoholic beverages, but that they represent one’s mood. This is why the collection of photography is so drastically different. The images portraying the Merlot varietal are moody and romantic. They are lustful and that sells. Whereas, the product photography for the Riesling varietal is bright and playful. The imagery leans on innocence and wholesomeness.

IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Bottle of Riesling wine on display with various flowers in the background
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Display of bottle of Authentic White surrounded by purple tinted flowers
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Cabernet Sauvignon bottle amongst red decorations
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Woman with long blond hair and wearing a flower headdress posing for the camera holding a bottle of Riesling wine
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Woman with blond hair posing for camera looking over her shoulder holding a bottle of Authentic White wine
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Three women wearing flower headdresses posing for the camera wearing white dressing gowns with one holding a bottle of Riesling wine
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Woman with blond hair posing for camera looking over her shoulder holding a bouquet of flowers
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Cabernet Sauvignon bottle being held by a woman wearing a black hat and red lipstick smiling
IU CI Studios Portfolio Professional Photography Services to elevate your brand C&I Studios Creative Marketing Blue Nun Cabernet Sauvignon bottle being held from a woman wearing red lipstick and smiling holding the bottle amongst red decorations
IU CI Studios Portfolio Blue Nun Women being filmed by a video cameraman
IU CI Studios Portfolio Blue Nun Four women standing in a doorway being filmed by a video cameraman
IU CI Studios Portfolio Blue Nun Women enjoying a party being filmed by a video cameraman
IU CI Studios Portfolio Blue Nun Women being filmed walking away from a video cameraman
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