White California Cowboy Logo

Video Production & Photography

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

 

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

Woman wearing blue bikini and sunglasses posing for camera holding a beach outfit in her hands
Closeup of black and white beach outfit with champagne pocket with a bottle of champagne in it
Closeup of black and white beach outfit with luxurious cotton modal terry cloth lining
Closeup of black and white beach outfit with luxurious cotton modal terry cloth lining
video
play-sharp-fill

Video Production & Photography

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

 

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

Woman wearing blue bikini and beach outfit showing hidden security tie
Closeup of hidden dry pocket on her black and white beach outfit
Closeup of a drink being poured into a glass
African American female model smiling and posing in a light blue and white bathrobe next to another model smiling and posing wearing a dark blue and white bathrobe
African American female model smiling and posing in a light blue and white bathrobe looking off to the side
African American female model smiling and posing in a light blue and white bathrobe
African American female model smiling and posing in a bathrobe that is dark blue with orange Koi fish patterns on it
African American female model smiling and posing in a bathrobe that is dark blue with orange Koi fish patterns on it
Female model with long blond hair smiling and posing in a dark blue and white bathrobe
Female model with long blond hair smiling and posing in a dark blue and white bathrobe
Female model with long blond hair posing in a light blue and white bathrobe
Man smiling and posing in an orange and blue bathrobe
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