In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates and bolster their ratings in the polls. Cindy Polo was one such candidate.
For the Florida House Victory Campaign, Cindy Polo wanted to address an issue specific to her district: mine blasting. While most candidates focused on COVID-19, economic hardships, unemployment, education, and the environment, Cindy Polo opted to pursue this route to speak to a distinct voter segment. By addressing local business owners and homeowners affected by mine blasting, she expanded her base and increased awareness around her campaign.
We distributed this campaign using advanced SEO tactics and ad spend to boost searchability and viewership.
DEMOGRAPHIC: 48% of Views Between Ages 18-34
GENDER: 70% Male | 30% Female
INTERACTION RATE: 89.14%
COST PER VIEW: $0.01