The Fort Lauderdale International Boat Show is the world’s largest boat show. This mega event exhibits superyachts, antique cars, and demonstrations. Fort Lauderdale is known as the Yachting Capital of the World. The five-day show featured over 100,000 attendees, 1500 boats, and 1,000 exhibitors from 52 countries. The Marine Industries Association of South Florida (MIASF) hosts the International Boat Show every year.
Fort Lauderdale International Boat Show
Telling their story
“The greatest Boat Show on the Seven Seas”
Located a few steps from the beach in South Florida, FLIBS stretches to 90 acres across three million square feet of exhibit space. With translucent water, the striking coastline in sunny South Florida, it is a heaven for passionate boat lovers.
When they approached us to shoot the promotional video for the 60th annual Fort Lauderdale International Boat Show, they wanted us to capture the true spirit of the show and what makes it unique and the largest in-water boat show in the world.
The Fort Lauderdale International Boat Show is an economic powerhouse. The show has a massive impact on the local and statewide economy. It offers significant support to the $12 billion South Florida marine industry and supports critical economic certainty and job growth. With the promo, they wanted us to highlight the main offerings of the show.
The promo was able to create a huge buzz. The Fort Lauderdale International Boat Show was a big success, and it was able to attract a record number of attendees.