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Fort Lauderdale International Boat Show

The Fort Lauderdale International Boat Show is the world’s largest boat show. This mega event exhibits superyachts, antique cars, and demonstrations. Fort Lauderdale is known as the Yachting Capital of the World. The five-day show featured over 100,000 attendees, 1500 boats, and 1,000 exhibitors from 52 countries. The Marine Industries Association of South Florida (MIASF) hosts the International Boat Show every year.


Fort Lauderdale International Boat Show

Telling their story

“The greatest Boat Show on the Seven Seas”


Located a few steps from the beach in South Florida, FLIBS stretches to 90 acres across three million square feet of exhibit space. With translucent water, the striking coastline in sunny South Florida, it is a heaven for passionate boat lovers.


When they approached us to shoot the promotional video for the 60th annual Fort Lauderdale International Boat Show, they wanted us to capture the true spirit of the show and what makes it unique and the largest in-water boat show in the world.


The Fort Lauderdale International Boat Show is an economic powerhouse.  The show has a massive impact on the local and statewide economy. It offers significant support to the $12 billion South Florida marine industry and supports critical economic certainty and job growth. With the promo, they wanted us to highlight the main offerings of the show.

The Shoot

We were super excited to shoot the promo for this extravagant and one of the most anticipated events of the year. Suffice to say the video production team had a big job on their hands.  The Boat show has a huge buzz, and our task was to add more flair. The organizers were looking to hit the milestone by reaching record-breaking attendees.  It didn’t need to be barrier-breaking content, but our team knew that the project required a sense of drama and excitement. With the Boat show having a loyal and vocal following, our main job was to keep them interested while attracting new followers.


When it comes to the marine industry, the content is very crucial. The marine industry needs content that has striking visuals. It has to be something that educates and enhances the audience’s interest. Our idea was to create a promo with noteworthy information and appealing visuals.


The video production team captured the alluring visuals to showcase the boats and exotic venue. To give the audience an idea of what they should expect from the show: the video precisely highlighted the attractions of the Boat Show.


The next step was the voice-over. Finding the right voice for the promo is no easy task.  How do you find the charismatic voice that draws attention and influences the viewers to attend an event?  Eventually, the production team found someone who got the people buzzing about the show.


Worth mentioning, no promo is complete without the uplifting and enticing music.


All elements came together to create an exciting promo to put the people in the mood for the highly-anticipated International Boat Show.

Woman doing an air show with water while people look on
Yachts with American flags in a harbor
Closeup of yachts in a harbor with logo
Closeup of yachts with people in them in a harbor with logo
Yachts in a harbor with people walking around and logo
Closeup of docked yacht with logo
Group of people and logo
Yachts in a harbor with people walking about

The Results

The promo was able to create a huge buzz. The Fort Lauderdale International Boat Show was a big success, and it was able to attract a record number of attendees.

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