Outside of this setting, we also photographed their fruits and vegetables on the farm and in a very clean studio environment. The photos taken at the studio are super crisp. They have white backgrounds so the natural colors of the fruit pop! The vegetables were treated slightly differently. In many of the photos they are being cradled, almost cherish. This denotes the purity of the product.
All in all, the photography we produced for Hippie Organics is a very real showcase of their brand. The fruit is deeply colorful. The labels play to this and make it abundantly clear that they practice what they preach. Though the photographs are staged, they appear natural. That’s the magic of creative marketing.