A major selling point for Hippie Organics is the quality of their food. All of the fruit and produce harvested on their land is a labor of love. Their berries are rich in flavor and nutrition without the need for added chemicals or artificial growing methodologies. This richness is iconic for their brand and something we felt was absolutely necessary to convey in their photography.
Another standout element of Hippie Organics is their cover art. Their labels are groovy and playful, and so obviously genuine. They are not using art to sell their products. They are using art to illustrate the personality of their products and their farmers. We think that’s really powerful, so we chose to give their packaging and branding the attention it deserved.
Outside of this setting, we also photographed their fruits and vegetables on the farm and in a very clean studio environment. The photos taken at the studio are super crisp. They have white backgrounds so the natural colors of the fruit pop! The vegetables were treated slightly differently. In many of the photos they are being cradled, almost cherish. This denotes the purity of the product.
All in all, the photography we produced for Hippie Organics is a very real showcase of their brand. The fruit is deeply colorful. The labels play to this and make it abundantly clear that they practice what they preach. Though the photographs are staged, they appear natural. That’s the magic of creative marketing.