Hispanic Unity of Florida
Real Stories, Real Impact
When Betty Cortina-Weiss set out to capture the heart of Hispanic Unity of Florida, she came to us. For more than four decades, Hispanic Unity has helped immigrants across South Florida build new lives, from citizenship and English classes to early education and career training. The challenge was telling that story in a way people would feel.
We produced two testimonial videos that put real voices front and center. Two days of filming across South Florida, honest interviews, and thoughtful supporting footage, finished into a pair of short videos built to move the people who watch them.
Hispanic Unity of Florida
Real Stories, Real Impact
When Betty Cortina-Weiss set out to capture the heart of Hispanic Unity of Florida, she came to us. For more than four decades, Hispanic Unity has helped immigrants across South Florida build new lives, from citizenship and English classes to early education and career training. The challenge was telling that story in a way people would feel.
We produced two testimonial videos that put real voices front and center. Two days of filming across South Florida, honest interviews, and thoughtful supporting footage, finished into a pair of short videos built to move the people who watch them.
The People Behind the Hispanic Unity of Florida Mission
The best way to show what Hispanic Unity of Florida does is to let the people it serves do the talking. So that is where we started. With our producer on set guiding every interview, we asked the kind of questions that get past the script and into something real, drawing honest, unscripted answers out of the people whose lives the organization has changed.
We filmed over two days across South Florida, dressing each interview setup ourselves so every frame felt warm and intentional rather than staged. Two cameras ran on each conversation, giving us clean angles to cut between, while our audio engineer rode levels throughout to keep every word clear.
The result feels less like an advertisement and more like a conversation worth having. Real voices, real faces, and a tone that matches the heart of the work itself.
Shot Where the Work Happens
An honest story still has to look and sound the part. We built the visual side of both videos to feel grounded in the community Hispanic Unity serves, filming on location across South Florida instead of on a set that could have been anywhere.
On the technical side, we ran a two camera package with a full lighting kit on every setup, backed by an audio engineer capturing clean dialogue and room sound. An offsite DIT protected the footage as it came in, so nothing was ever at risk between the shoot and the edit.
In post, both spots were graded in DaVinci Resolve and mastered for a polished, consistent finish. The audio was mixed using Fairlight, Logic, and iZotope, and an original score tied it together. Two final 90 second videos, ready for the web.
