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Just Water Video Ad Purple, orange, light blue and orange containers of spring water on display with bubbles

JUST WATER

When working with a brand as established as JUST WATER, you need to find a balance between simplicity and creativity.

This holds especially true when marketing on social media, where this advertisement would live. When advertising on social media, your content needs to excite the user in as few as three seconds, otherwise, you risk losing their interest. If your ad is overly complicated, then viewers will likely keep scrolling. If your ad is too simple, then they will most definitely keep scrolling. Discovering that balance is what sets quality media apart from the ordinary.

 

In this ad for JUST WATER, we created harmony between the product, the brand, and the visual cues that make this ad so alluring. Yes, it’s simple, but more importantly, it is visually stimulating. Secondly, the ad educates viewers on the value of the product without having to say anything. And since most viewers watch video ads on social media without sound, this gives their content a significant edge. In essence, consumers can discover the same meaning whether watching silently or with sound.

 

For this video ad, we used a motion-controlled slider system to time our transitions and to keep all visual elements perfectly aligned. We also used our Macro Lens for the super crisp underwater shots. This was essential in capturing a clean, natural look in the bubbles and the fruit as they cascade underwater.

Video Production Services
Just water video ad Purple container of spring water on display with bubbles
Just water video ad Limes underwater with bubbles along with light blue and white logo
Just water video ad Three oranges underwater with bubbles
Just water video ad Orange container of spring water on display with bubbles
Just water video ad Tangerines, strawberries and limes under water with bubbles. There is also a light blue and white logo
Just water video ad Orange container of spring water on display. There are tangerines and bubbles nearby.
Just water video ad Light blue container of spring water on display
Just water video ad Light blue container of spring water on display with light blue and white logo
Just water video ad Tangerines, strawberries and limes under water with bubbles.
Just water video ad Orange container of spring water on display with light blue and white logo. There are tangerines and bubbles nearby.
CELEBRATE YOUR TASTEBUDS
video
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video
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Side profile of man and boy standing by a tank half filled with water in a studio with a video camera trained on it. There are crew members nearby,
Video camera trained on an orange drink carton in a tank filled with water in a studio
Orange drink carton under water in a tank filled with water in a studio in semidarkness
View from behind of camera trained on purple drink container in a tank filled with water in a studio with crew members standing by
View from behind of camera trained on purple drink container in a tank filled with water in a studio with crew members standing and sitting by surrounded by lighting equipment
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