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Latino Victory

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Latino Victory

Film and Photography for a Movement

Latino Victory was founded by Eva Longoria and Henry Muñoz III to build Latino political power, and it works on two fronts at once. It backs candidates and it moves voters. Both of those need to be seen to matter.

 

We handled both sides of that for them. We cut the films that carry the movement’s message and the spots that ask people to go and vote, and we shot the rooms where the movement actually gathers. The campaign work and the event photography come out of the same team, which is why the whole thing looks like one organization rather than several.

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Latino Victory

Film and Photography for a Movement

Latino Victory was founded by Eva Longoria and Henry Muñoz III to build Latino political power, and it works on two fronts at once. It backs candidates and it moves voters. Both of those need to be seen to matter.

 

We handled both sides of that for them. We cut the films that carry the movement’s message and the spots that ask people to go and vote, and we shot the rooms where the movement actually gathers. The campaign work and the event photography come out of the same team, which is why the whole thing looks like one organization rather than several.

AGENCY
INDUSTRY
SERVICES
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Eight Years, One Message

This film marks eight years of Latino Victory and makes the case for what comes next. It moves through the people the organization helped put in office, among them Joaquin Castro, Catherine Cortez Masto, Teresa Leger Fernandez and Alex Padilla, and cuts their words against footage of the organizing that got them there.

 

The edit is built on typography as much as picture. Lines land one phrase at a time over the footage so the argument reads even with the sound off, which is how most of it was actually watched.

Latino Victory Project image by C&I Studios

Getting Out the Vote in Florida

The other job was getting people to actually turn up. This is a fifteen second get out the vote spot for the Latino Victory Fund, pointed at Florida and at votaflorida.com.

 

It is deliberately not solemn. Talent to camera on a plain cyc, hard magenta and teal graphics, and a script that teases the viewer into going. A serious ask lands better here as a joke than as a lecture, and the fifteen second length is what a paid social buy will actually run.

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Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios
Latino Victory Project image by C&I Studios

Conversations from the Stage

Latino Victory’s events bring together candidates, organizers, and cultural leaders to talk about what’s at stake and where the movement is headed. Eva Longoria moderated panels with co-founder Henry Muñoz III and a slate of guests pulled from across politics, media, and community organizing. Capturing those moments on stage means reading the energy of the room, anticipating where a conversation is going, and being in position the second a speaker leans into the mic. Each frame becomes part of the campaign’s visual record — used in donor decks, social posts, and the next round of outreach.

Latino Victory image by C&I Studios
Latino Victory image by C&I Studios
Latino Victory image by C&I Studios

Conversations from the Stage

Latino Victory’s events bring together candidates, organizers, and cultural leaders to talk about what’s at stake and where the movement is headed. Eva Longoria moderated panels with co-founder Henry Muñoz III and a slate of guests from across politics, media, and community organizing.

Latino Victory image by C&I Studios
Latino Victory image by C&I Studios
Latino Victory image by C&I Studios

Building Trust Through Focused Storytelling

Latino Victory needed the films, the spots and the photographs to feel like one organization, and we built them that way.

 

Political work is judged on whether people believe it, so we keep the tone honest and let the room and the record do the arguing. If you are running a campaign or a movement and need the whole visual record handled by one team, that is what we do.

Building Trust Through Focused Storytelling

Latino Victory needed the films, the spots and the photographs to feel like one organization, and we built them that way.

 

Political work is judged on whether people believe it, so we keep the tone honest and let the room and the record do the arguing. If you are running a campaign or a movement and need the whole visual record handled by one team, that is what we do.

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