Lilac & Lilies Boutique is a local clothing boutique in Fort Lauderdale, FL. We shot this advertisement to serve as preview for the nearby movie theaters. We tried to capture the quick, trendy, and aloof feel of the store itself.

Opening her doors in 2009, Michelle DiMarco began Lilac & Lilies with the vision of providing ladies of any age and lifestyle with a closet filled with her favorite designer brands.

DiMarco has 15 years of experience in the fashion industries and applies her talents and passion by changing the experiences of anyone that steps foot in her store.

The advertisement was crafted for a cinema pre-roll format, which required sharp pacing and an immediate visual hook. We used dynamic camera movement and quick cuts to mirror the experience of browsing the boutique, letting the clothing and accessories take center stage. The color grading was kept warm and inviting, matching the store’s aesthetic and the Las Olas neighborhood where it sits.

Retail and fashion brands need video production that captures both the product and the shopping experience. C&I Studios works with boutiques, designers, and e-commerce brands to create content tailored for cinema, web, and social platforms. Every project is built around the brand’s identity and the audience it aims to reach. See more of our fashion and retail projects in the portfolio.