76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

In 2016, Lisa Montelione ran for the U.S. House of Representatives in the Democratic Party. She had previously served on the Tampa City Council representing District 7 and, therefore, possessed a thorough understanding of state matters. Her campaign video was a play on productivity. The production relied on her absence to show that she would work night and day to fight for Floridians.

The creative concept behind Lisa Montelione’s campaign video demonstrates how thoughtful storytelling can communicate a candidate’s values more effectively than a standard talking-head format. By building the narrative around her absence, our production team conveyed her tireless work ethic through visual metaphor rather than direct statement. This kind of creative approach is what sets C&I Studios apart in political video production. Our team works closely with communications firms like 76 Words to develop concepts that stand out in crowded media landscapes. Every campaign has a unique message, and our job is to find the most compelling way to deliver it on screen. From scripting and storyboarding through post-production and delivery, we manage the full production timeline to meet the demanding schedules that political campaigns require. To see more examples of our work across political, corporate, and branded content, visit our portfolio.