Lighting IS Everything
The purpose of this production was to produce high-quality images for the e-commerce website and social media pages of the global jewelry brand Lola Rose. We understood the assignment! We worked closely with Lola Rose to ensure that we captured their gemstone dials in the best light possible.
Jewelry needs to be photographed in a particular lighting that captures their unique details and effortlessly showcases the craftsmanship that goes into creating them. In the case of Lola Rose, we focused on their elegant Malachite watches.
Understanding the Assignment
At C&I Studios, we understand that professionally taken, high-quality, images are the only way to promote high-end jewelry like Lola Rose’s Malachite watches. With this in mind, we captured a variety of content from close-up shots of the watches, to videos of the products being worn by models with an array of skin tones. Our thought process behind this was to give the everyday buyer an accurate visual representation of what to expect. By photographing different women with different skin tones, Lola Rose has the ability to expand their brand awareness to women who can relate to the content we produced.
We combine our innovative ideas with exceptional production skills to produce impossible outcomes.
Inspired by Lola Rose’s elegant charm and sophistication, our production crew knew we had to create a space with the same upscale elegance. In order to have the custom set read on screen in the best way possible our set designers used rigs, mounts, reflectors, and diffusers to create the set you see in the video. We put all our efforts into making the layout we were looking for, and we couldn’t be more proud of the final result. We took our time to color match the set to Lola Rose’s exact brand colors. It is details like these that elevate our professional storytelling abilities above our competitors. We have the experience and expertise to conceptualize far outside the box. Take, for example, the decorative panel moulding on the walls was a simple detail that gave the room the same upscale elegance that Lola Rose exemplifies. At C&I Studios, we pride ourselves on our talent to develop innovative marketing solutions that produce captivating imagery without compromising quality. We are professionals at producing the impossible in order to bring our clients’ visions to life.
