New York Grilled Cheese came to us wanting sexy videos that showcased their gourmet, handcrafted grilled cheese sandwiches. Together, we produced and edited two videos for New York Grilled Cheese that were meant to entice patrons into ordering an ooey-gooey sandwich from their menu. Because sex is still seen as a taboo subject to speak about publicly, there’s a huge history of disruptive marketing campaigns that use sex to sell their products. Disruptive marketing is meant to challenge the status quo. It’s memorable and can be extremely engaging to the right audience.