OneUnited Bank
Get the card... Bank BLACK.
OneUnited Bank, the nation’s largest FDIC insured black-owned bank, came to us before the launch of their new Visa debit card. They asked for narrative-driven media accessible on multiple marketing channels.
We created dual campaigns aired simultaneously. The first being a radio ad on Sirius XM satellite radio. The Second, a video ad aired exclusively on Hulu, which could be repurposed for digital, email and social media marketing.
The Challenge: OneUnited Bank
To connect with OneUnited Bank’s audience, we needed to tell a story grounded in heritage and legacy. This emotional bond was crucial to inspiring viewers to take action and Bank Black.
Our main challenge was to represent, support, and uplift the black community with powerful imagery and relatable language, demonstrating that their shared obstacles and goals are both real and achievable.
In the end, we created a strong, bold, an unapologetically black statement.
The client expressed how pleased they were in the way we showcased the notion of “banking black” and what that brings to the black community as a whole: that banking with OneUnited means supporting a growing league of black-owned businesses. In this, we showed how thoughtful, interconnected banking and spending habits serve to empower the next generation of Kings and Queens in America.
Behind The Scenes
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