76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

“The Need To Impeach” is a political ad targeted at Spanish speaking Americans residing in South Florida. The video educated the general public on President Trump’s alleged crimes while calling for voters to make their voices heard. The overall sentiment expresses that President Donal Trump is unfit to hold the title as United States President due to the questionable (and criminal) actions performed while in office.

Producing issue-based political advertising requires a different skill set than candidate-focused campaigns. For “The Need To Impeach,” our team needed to deliver a message that was both informative and emotionally compelling, all while targeting a specific Spanish-speaking demographic in South Florida. The production involved bilingual scripting, culturally resonant visuals, and a pacing strategy that maintained viewer attention throughout. At C&I Studios, we have produced dozens of political spots in partnership with 76 Words, giving us deep experience in the nuances of political video production. We understand that every frame carries weight in this genre and that the editing room is where campaigns are won or lost. Our post-production team ensures that every cut, transition, and audio cue serves the larger message. For organizations and communications firms seeking a production partner with political media experience, we invite you to review our portfolio and reach out to discuss your next project.