ReconVelocity is the most advanced reconditioning software available to new and used car dealers. Founded by Hugh Hathcock, the founder of ELEAD1ONE, ReconVelocity is designed to close the Recon Gap, a little known operational money-pit that is affecting dealership profitability. The Recon Gap is the difference between hundreds of thousands of dollars being added to a dealer’s bottom line. However, many dealers do not know that reconditioning can be optimized to this extent. Our mission is to teach to the industry that reconditioning is a million-dollar profit center. And to show them the benefit in harnessing that operation with ReconVelocity.
When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.
Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.