Rodney Jacobs
When Police Reform Meets Legislative Vision
Rodney W. Jacobs Jr., Executive Director of the Miami Civilian Investigative Panel and U.S. Army Reserve Captain, approached us during his 2024 Democratic primary campaign for Florida State Senate District 35. With extensive experience in police oversight, public administration, and military leadership, Jacobs needed content that translated his diverse background into compelling political messaging for southwest Broward County voters in his first run for public office.
We developed authentic video pieces that showcased Jacobs’ commitment to “dinner-table issues” and police accountability reform. Our public service storytelling approach emphasized his unique combination of administrative expertise and military service, helping voters connect his experience investigating police misconduct and commanding soldiers to his vision for addressing Florida’s housing crisis, insurance costs, and educational equity at the state level.
Rodney Jacobs
When Police Reform Meets Legislative Vision
Rodney W. Jacobs Jr., Executive Director of the Miami Civilian Investigative Panel and U.S. Army Reserve Captain, approached us during his 2024 Democratic primary campaign for Florida State Senate District 35. With extensive experience in police oversight, public administration, and military leadership, Jacobs needed content that translated his diverse background into compelling political messaging for southwest Broward County voters in his first run for public office.
We developed authentic video pieces that showcased Jacobs’ commitment to “dinner-table issues” and police accountability reform. Our public service storytelling approach emphasized his unique combination of administrative expertise and military service, helping voters connect his experience investigating police misconduct and commanding soldiers to his vision for addressing Florida’s housing crisis, insurance costs, and educational equity at the state level.
Showcasing Police Oversight Leadership
Our primary video centered on Jacobs at the Miami Civilian Investigative Panel offices, filming during case review sessions where his expertise in police accountability becomes evident. We captured him analyzing misconduct complaints and discussing reform recommendations, with afternoon light filtering through office windows as he explained the importance of civilian oversight in building community trust. The setting reinforced his professional credentials – this wasn’t campaign staging, but genuine public service in action. We kept our approach authoritative: natural lighting, respectful camera work, letting Jacobs explain how his experience holding law enforcement accountable translates directly to the legislative oversight and reform work needed in Tallahassee.
Demonstrating Military And Academic Excellence
The second video required balancing Jacobs’ impressive professional credentials with his personal story and political vision for Florida families. We filmed at Florida International University where he teaches courses in criminal justice and public administration, capturing the educational environment where his commitment to developing future public servants becomes evident. The challenge was showing how his military service and advanced degrees (JD, MPA, MPH) shape his approach to policy without losing the authentic conviction that drives his first-time candidacy. We focused on genuine moments: Jacobs reviewing constituent concerns about property taxes and insurance costs, his natural ability to explain complex policy solutions, the personal determination evident when he discusses ensuring his son grows up in inclusive schools and that working families can afford to stay in Florida.
