Sarah Henry
When Policy Expertise Meets Grassroots Advocacy
Sarah Henry, nonprofit professional and reproductive rights advocate, approached us for her challenging campaigns in Florida House District 38 – a competitive Seminole County seat where she faced Republican incumbent David Smith in both 2022 and 2024. With extensive experience in nonprofit management and clean water advocacy, Henry needed content that translated her policy expertise into electoral credibility in a district Democrats viewed as increasingly flippable.
We developed authentic video pieces that showcased Henry’s deep commitment to addressing Florida’s housing crisis and protecting reproductive rights. Our campaign storytelling approach emphasized her background working with MED-Project to protect drinking water and her early advocacy as an abortion clinic escort, helping voters in this competitive Central Florida district connect her nonprofit leadership experience to her legislative priorities on affordable housing and healthcare access.
Sarah Henry
When Policy Expertise Meets Grassroots Advocacy
Sarah Henry, nonprofit professional and reproductive rights advocate, approached us for her challenging campaigns in Florida House District 38 – a competitive Seminole County seat where she faced Republican incumbent David Smith in both 2022 and 2024. With extensive experience in nonprofit management and clean water advocacy, Henry needed content that translated her policy expertise into electoral credibility in a district Democrats viewed as increasingly flippable.
We developed authentic video pieces that showcased Henry’s deep commitment to addressing Florida’s housing crisis and protecting reproductive rights. Our campaign storytelling approach emphasized her background working with MED-Project to protect drinking water and her early advocacy as an abortion clinic escort, helping voters in this competitive Central Florida district connect her nonprofit leadership experience to her legislative priorities on affordable housing and healthcare access.
Showcasing Policy Leadership
Our primary video centered on Henry’s work at MED-Project, filming at a water treatment facility where her expertise in pharmaceutical disposal and clean water protection demonstrates her hands-on approach to environmental policy. We captured her natural command of complex regulatory issues, with morning light reflecting off water tanks as she explained how prescription drug contamination affects Seminole County families. The setting reinforced her policy credentials : this wasn’t campaign staging, but genuine expertise in action. We kept our approach conversational: natural lighting, unobtrusive camera work, letting Henry explain how her nonprofit experience identifying systemic problems translates directly to legislative problem-solving on issues like Florida’s affordability crisis.
Connecting Personal Mission To Legislative Vision
The second video required balancing Henry’s compelling advocacy background with her comprehensive platform on reproductive rights, education funding, and economic opportunity. We filmed at her Altamonte Springs campaign office where volunteer phone banking and voter outreach reveal the grassroots energy driving her competitive races. The challenge was showing how her experience as a young abortion clinic escort and nonprofit leader shapes her approach to legislation without losing the authentic conviction that motivates her political engagement. We focused on genuine moments: Henry reviewing housing cost data that shows why young graduates can’t afford to stay in Central Florida, her natural ability to explain complex policy solutions in accessible terms, the personal determination evident when she discusses standing up to special interests and protecting constitutional rights from legislative overreach.