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Shooting in Miami

The campaign we worked on for Spring Footwear, a fashionable shoe brand with a family legacy of providing fine craftsmanship and unparalleled European comfort to their patrons, was a two-day shoot which took place at the beautiful Paramount Miami suites. Our team was tasked with delivering a series of short videos and still photography that would showcase the client’s products; content that was intended not just for their website and social media channels, but for print-ads and a variety of other promotional purposes as well. For this particular shoot we used our RED Monster and Komodo cameras to ensure the capture of high-quality imagery to really narrow-in on the detail of the product – in this case, footwear. Our aim was to highlight the exquisite attention to detail present in the shoes, and to maintain the sense of relaxed sophistication that was to power the campaign overall.

Azura Allunty Side profile of colorful heeled shoes being worn by a female model
Spring StepSpring Step Laylani Side profile closeup of colorful heeled shoes being worn by female model
Spring StepPatrizia Kondria Closeup of white and blue shoes being worn by female model
Spring StepPatrizia Flexus Dovi Maiwenn Blue Closeup of black and white shoes being worn by female model
Spring StepPatrizia – Dade Snake-Delanore Closeup of heeled shoes being worn by two female models wearing blue and fuchsia dresses
Spring StepLartiste Tiffanita Closeup of colorful heeled shoes being worn by woman
Spring StepPartizia Maiwenn Closeup of red shoes worn by a female model
Spring StepPatrizia Dade Snake Delanore Closeup of female model wearing a fuchsia dress and rattlesnake like heeled shoes
Spring StepPatrizia Dade Snake Delanore Closeup of rattlesnake like heeled shoes worn by a female model

Tangible Outcomes

This was a challenging project overall, if not merely on account of the quick turnaround. But the final product was just as we had envisioned. Slick, high-quality content that showcases the brand in its best and most flattering light. The designs, the detail, the fine craftsmanship of the products, all seen through the lenses of our 8K-quality camera systems—they are sharp and crystal clear. In fact, our client was so pleased in the end that they delivered to us a copy of the booklet in which the images appeared. The digital imagery, paired with the printed ads, made for a perfect campaign story. Now we have a great, tangible advertisement to be proud of, as well as a partnership with a client whom we cannot wait to work with again.

The Obstacles

The campaign we worked on for Spring Footwear, a fashionable shoe brand with a family legacy of providing fine craftsmanship and unparalleled European comfort to their patrons, was a two-day shoot which took place at the beautiful Paramount Miami suites. Our team was tasked with delivering a series of short videos and still photography that would showcase the client’s products; content that was intended not just for their website and social media channels, but for print-ads and a variety of other promotional purposes as well. For this particular shoot we used our RED Monster and Komodo cameras to ensure the capture of high-quality imagery to really narrow-in on the detail of the product – in this case, footwear. Our aim was to highlight the exquisite attention to detail present in the shoes, and to maintain the sense of relaxed sophistication that was to power the campaign overall.

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Spring StepLartiste Super Cute Lilac Model posing wearing fashionable heeled shoes, jeans and pink top sitting on a couch
Spring StepPartizia Maiwenn Side profile of model wearing red shoes, short jeans, striped shirt and hat sitting on a gray lounge chair
Spring Step Side profile of Lartiste Pranav posing for camera wearing light purple top and jeans with heels sitting on edge of patio furniture
Spring StepLartiste Floradacious with side profile of Azura Allunty posing for the camera wearing jeans, heels and white top
Spring StepAzura Leotha with side view of Azura Allunty smiling and posing for the camera sitting on a brown chair wearing jeans and a white top
Spring Step Azura Shellwalk Azura Allunty smiling posing for camera wearing hat, jean shorts and white top with orange shawl
Spring Step Azura Classey with side profile Azura Allunty posing for the camera sitting on an edge of a chair wearing a light blue dress and white heels
Spring StepAzura Dashing with Azura Allunty posing for the camera on a balcony wearing a white and blue dress
Spring StepPatrizia Dade Snake Delanore Two female models one wearing a blue dress and one wearing a fuchsia dress sitting on a couch on a balcony
Spring StepPatrizia Flexus Dovi Maiwenn Blue Side profile of female model wearing hat, striped shirt, short jeans and black and white shoes

Subject Matter

We had not only a responsibility to represent the aesthetic of the products and of the brand itself—the shoes and their European comfort and fashionability—but to depict properly the patrons who support them. In procuring the talent for this shoot, we were sure initially to hire both a younger model and an older one. This was not only in an effort to showcase a variety of age ranges, but to celebrate them. Because for Spring Footwear, a company founded thirty years ago dedicated to creating shoes that look and feel great, there was an imperative that this campaign spoke to all demographics of their national fan base, not just one

Behind The Scenes

Black and white image of city with many buildings and skyscrapers
C&I female employee in a black, sleeveless shirt holding sign to client. Female client with long hair looking on from behind.
Male C&I employee with lighting equipment poses for camera with wide eyed look. He is wearing an bandana and has a satchel bag wrapped around his chest.
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