DIRECTV Dream Sweepstakes

Capturing the Dream for DIRECTV

We were called on to capture a once-in-a-lifetime experience for Erica Sluder, the winner of the DIRECTV Derby Dream Sweepstakes. This sweepstakes gave Erica the opportunity to attend the prestigious Kentucky Derby, and our role was to document the magic of this event, creating high-quality content to promote the DIRECTV brand and its unique customer engagement initiatives. Our team executed the entire production, from on-site videography and photography to post-production editing and final delivery for both online and TV distribution.

Production Professionals

As a full-service production company, C&I Studios handled every aspect of the project. We were on-site at the Kentucky Derby to film Erica’s exclusive experience, capturing her journey in both video and photography. Our crew worked seamlessly to cover all event angles, ensuring we documented the vibrancy of the Derby atmosphere and the personal moments that made Erica’s day unforgettable. From capturing the elegance of the Derby fashion to the excitement at the race, we ensured that each shot enhanced DIRECTV’s vision of an unparalleled “Dream Experience” event.

Post-Production & Delivery

After capturing the essence of the event, our post-production team edited the footage and photographs to align with DIRECTV’s branding and marketing goals. We focused on delivering a polished and engaging final product that would resonate with a wide audience, showcasing DIRECTV’s commitment to offering memorable experiences to their customers. The content we produced was featured both online and on television, enhancing DIRECTV’s outreach and reinforcing their connection to premium events like the Kentucky Derby.