76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Tatewin Means ran for the Attorney General of South Dakota in 2018. The campaign video we created for 76 Words introduced a political narrative that helped her become the first Native American Attorney General. Her political philosophy is grounded in unity, compassion, and a dedication to people from all walks of life. Situating her in this light raised her to a rank of champion of the people. It was clear she had everyone’s best interests in mind and was prepared to look past party affiliation to make decisions that would benefit the greater good. Her uncanny ability to bring people together was most certainly one of the key reasons she earned 76 Words’ endorsement for the Attorney General of South Dakota.

This production held special significance because of the historic nature of the campaign. C&I Studios approached the project knowing that the video needed to honor Tatewin Means’ heritage while clearly communicating her policy platform to a broad audience. Our crew filmed in South Dakota, capturing the landscapes and communities that informed her vision for the state. The interviews were structured to let her speak directly about unity and justice, allowing her words to carry the emotional weight of the piece. In post-production, we crafted a narrative arc that introduced her personal background before transitioning into her policy positions, giving viewers both context and substance. Producing content for candidates who represent historic firsts demands an extra degree of care, and our team delivered accordingly. To see how we approach meaningful storytelling across all project types, explore our portfolio or learn about our video production capabilities.