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Tavistock Development

Tavistock Development Company is a global construction firm focused on developing residential and commercial real estate that not only enriches the local community but, ultimately, becomes an icon of the region.

 

Each project Tavistock Development Company undertakes – regardless of scale – is designed to enhance the landscape in ways that benefit future generations. Their unique ability to maintain a global presence while employing geo-specific techniques that upholds various community standards and respects cultural expectations makes them a leading authority in the industry.

Beach coastline view by water with city in the background

Tavistock Development values architecture that enriches local communities in familiar, yet excitingly new ways. They are currently restoring the iconic Pier Sixty-Six Hotel on Fort Lauderdale Beach. Since its opening in 1965, the Pier Sixty-Six Hotel has remained a beacon of Fort Lauderdale living. With outstanding dining, nightlife and residential experiences it has been – and will continue to be – the “Social Harbor of Fort Lauderdale.”

 

However, as the city continues to experience widespread development throughout the downtown sphere it has become increasingly important to assure locals and natives that the essence of Fort Lauderdale remains intact.

 

They commissioned us to design and film a branding video that demonstrates this unflinching passion. Our vision was an emotive documentary showcase, spotlighting the life and legacy of Pier Sixty-Six, and the rich heritage attached to its name. In that, we sought to create a branding video that tells of a vibrant new future by highlight an equally colorful history.

The Challenge

Pier Sixty-Six has been a beacon of Fort Lauderdale for over 50 years. In a way, it is synonymous with the local, beach-centric lifestyle. Because of this, we had to celebrate the past in order to successfully point towards the future. This was very important as some locals feel that ongoing development may dilute Fort Lauderdale’s rich heritage. Tavistock Development company thinks differently. That is what we needed to show our audience.

Tavistock Development Company truly believes that no memories of the Pier Sixty-Six will be lost with the restoration. Rather, new memories will be created – valuable memories that will be cherished by future generations just as we are doing so today.

Our message is this:

“Welcome the History. Welcome the Future. Welcome Home.”

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The Solution
Pier Sixty Six Storyboard Kids building sandcastles
Pier Sixty Six Storyboard Family on floats in water
Pier Sixty Six Storyboard Mom putting sunblock on kid's face
Pier Sixty Six Storyboard Dad and kid playing catch on beach
Pier Sixty Six Storyboard Woman riding bike on boardwalk
Pier Sixty Six Storyboard Newly weds on the beach
Pier Sixty Six Storyboard Newly weds write Just Married in sand
Pier Sixty Six Storyboard Couple lounging in beach chairs
Pier Sixty Six Storyboard Older couple walking along beach holding hands
Pier Sixty Six Storyboard Beach sunrise
Pier Sixty Six Storyboard Drone intercoastal
Pier Sixty Six Storyboard Drone Marina
Pier Sixty Six Storyboard Pulling out blueprints
Pier Sixty Six Storyboard Sharing blueprints with partners
Pier Sixty Six Storyboard People entering doors with luggage
Pier Sixty Six Storyboard Couple drinking drinks at pool bar
Pier Sixty Six Storyboard Kids swimming under water
Pier Sixty Six Storyboard Kids jumping in pool
Pier Sixty Six Storyboard Mom relaxing at poolside with drink
Pier Sixty Six Storyboard Restaurant business lunch meeting
Behind The Scenes
Go Pro Video cameraman setting up equipment on a platform overlooking the city and yacht club
Behind the scenes Video cameraman filming family with two kids playing in the sand at the beach
Pier Sixty Six Storyboard Video cameraman setting up equipment on a pool patio at a hotel
Behind the scenes Two C&I Studios cameramen loading video equipment onto a truck
Behind the scenes Video cameraman filming a family enjoying food on a restaurant patio
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